#China #Hisense #Qingdao #Consumer Electronics #TV Market

Hisense TV: A Leader in the Global Market

In a remarkable showcase of strength and innovation, Hisense TV has reaffirmed its status as a leading brand in the television market, retaining its position as the world’s second-largest TV brand in 2024. Notably, it has excelled in the increasingly competitive segment of oversized televisions, specifically 100-inch models. According to the international market research firm Omdia, Hisense managed to achieve 29.14 million television shipments globally in 2024, securing a significant 14% market share.

Since 2022, Hisense has consistently ranked second worldwide and is unique in its uninterrupted growth for seven consecutive years, demonstrating its resilience in the fluctuating electronics market. The brand is particularly dominant in the large screen category, boasting an impressive market share of 19.8% in shipments of televisions measuring 75 inches or more, and an astonishing 30.3% in the ultra-large segment that includes models 98 inches and above.

Among these giant models, Hisense has captured an overwhelming 58.8% share specifically in televisions of 100 inches or more, marking its leadership in this niche category. The company's products are notably popular in markets such as Japan, Australia, South Africa, and Slovenia, as per data from GFK and Circana.

One of the critical factors contributing to Hisense's sustained success is its commitment to user-centric technologies and exceptional quality. The company's flagship model, the 116-inch TriChroma LED TV, exemplifies this dedication to innovation. Featuring advanced local dimming RGB technology and powered by the cutting-edge Hi-View AI Engine X, this model utilizes features like AI Peak Brightness and AI RGB Local Dimming, which adapt in real-time to deliver vibrant and lifelike visuals.

Artificial Intelligence serves as a cornerstone of innovation for Hisense, driving enhancements in viewing quality and energy efficiency—attributes that resonate with today’s eco-conscious consumers. The unwavering dedication of Hisense to innovation and customer satisfaction has reinforced its role as a trailblazer in the global television market, earning the trust of consumers worldwide.

Looking ahead, Hisense is well-positioned to continue its growth trajectory. The company actively seeks to maintain its competitive edge through advanced technologies and strategic partnerships aimed at perfecting the viewing experience and setting industry benchmarks. With an expansive reach across more than 160 countries and a focus on multimedia products, home appliances, and smart technology, Hisense is undoubtedly a brand to watch.

As noted by Omdia, Hisense not only ranks second globally in overall TV shipments from 2022 to 2024 but also holds the first place in the 100-inch television segment from 2023 to 2024. This growth is a testament to the brand's evolving strategy and innovation, making it a preferred choice for consumers around the world. Hisense’s future appears bright, supported by its commitment to quality and technological advancement.