Cracker Barrel Enhances Leadership Structure to Elevate Dining Experience and Food Quality
Cracker Barrel Old Country Store, Inc., renowned for its delightful homestyle cooking and inviting atmosphere, has recently announced a series of leadership and organizational changes designed to improve its focus on delivering excellence in food quality and guest experiences.
In a statement made by Julie Masino, the President and CEO of Cracker Barrel, she emphasized, "These changes to our organizational structure...mark a strategic step forward as we sharpen our focus on consistently craveable food and warm country hospitality." This new direction emphasizes not just great food but also the wholehearted service that has made Cracker Barrel a beloved destination for so many.
Leadership Changes and Their Impact
The organizational shift includes several key promotions and appointments aimed at streamlining operations and reinforcing the brand’s commitment to quality.
- - Doug Hisel has been promoted from Vice President of Field Operations to Senior Vice President of Store Operations. Hisel has been with the company since 2007 and is now tasked with overseeing both Field Operations and Operations Services. With nearly two decades of experience, Hisel brings a wealth of knowledge in balancing operational excellence and a deep understanding of Cracker Barrel's core values.
- - Thomas Yun is rejoining Cracker Barrel as the Vice President of Menu Strategy and Innovation. Having previously held this position from 2022 to 2024, Yun played a pivotal role in developing successful menu items that resonated with customers. His return is expected to invigorate the menu offerings with innovative twists on classic country dishes, reinforcing what guests have come to expect from Cracker Barrel.
- - Heather Hager and Heather Gammon, both Vice Presidents, will take on expanded roles that include responsibilities previously held by Laura Daily, who recently retired. This change is not only about management but also about integrating insights from a dedicated leadership team to provide an unmatched dining experience.
Masino expressed gratitude to both Daily and Cammie Spillyards-Schaefer, who retired after nearly a decade, acknowledging their significant contributions to the company's growth and operations. The leadership transitions signal Cracker Barrel’s commitment to continuous improvement and its dedication to honoring traditions while remaining forward-thinking.
Streamlining Operations for a Better Experience
The overarching theme of these changes is to reduce the complexity in the organizational structure. By eliminating unnecessary layers, Cracker Barrel aims to maintain a hyper-focus on both food quality and guest interactions. This realignment seeks to ensure that every meal served and every customer engagement reflects the care and quality synonymous with the Cracker Barrel brand.
With the holiday season approaching, the company is gearing up for what promises to be a memorable time for guests. There are already plans in place for operational adjustments that aim to enhance every aspect of the dining experience. This proactive approach is part of Cracker Barrel’s larger commitment to continual improvement and growth.
Furthermore, Cracker Barrel has recently concluded its partnership with Prophet, a strategic and creative growth consultancy that had been instrumental in previous brand refresh initiatives, such as its logo and restaurant redesign. This shift suggests a refining of focus within the company, as it pivots back towards an internal strategy that prioritizes guest experience and operational excellence.
About Cracker Barrel Old Country Store
Established in 1969, Cracker Barrel has built a legacy rooted in warmth, generosity, and tradition. With over 660 locations in 43 states, the brand offers hearty meals and unique retail finds, maintaining a commitment to both quality and authenticity. For more information, visit
CrackerBarrel.com.
As Cracker Barrel embarks on this new chapter, guests can look forward to not only their classic favorites but also exciting innovations designed to enhance their dining experience, ensuring that each visit is memorable and satisfying.