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Fullcast's Strategic Acquisition of Commissionly: A Game-Changer in Sales Performance Management

In a significant move to enhance its offerings, Fullcast has announced the acquisition of Commissionly, a prominent UK-based provider specializing in cloud-based sales commission management. This acquisition is set to revolutionize how Go-to-Market (GTM) teams operate by integrating commission management seamlessly into the Fullcast RevOps platform, reinforcing Fullcast's position as a leader in end-to-end GTM planning and performance execution.

The Vision Behind the Acquisition

Fullcast, known for its innovative approach to revenue operations, aims to unify various aspects of GTM strategies, and the addition of Commissionly's capabilities enhances this vision. The CEO of Fullcast, Ryan Westwood, emphasized, "Adding Commissionly's powerful commission engine makes Fullcast the only platform where GTM planning and sales performance execution truly live in one place." This integration allows users to align sales performance with incentive structures more effectively, reducing misalignments that often hinder operational efficiency.

Enhancing Operational Efficiency

One of the key benefits of this acquisition is the elimination of the operational silos that plague many organizations. Traditionally, different departments managing GTM strategies often work in isolation, causing confusion over sales incentives, payment delays, and shadow accounting practices. By combining Fullcast's existing RevOps functionalities—territory management, quota setting, and overall sales performance—with Commissionly's advanced commission tracking tools, organizations can expect a streamlined approach to sales performance management. The synergy of these two platforms empowers users to motivate sales teams with clear visibility and accountability.

Commissionly's capabilities, known for automating complex commission structures across various industries, will integrate with Fullcast’s existing modules, creating a robust toolset for sales teams. This means that companies leveraging Fullcast can enjoy a comprehensive view of their operations, from planning and execution to compensation, all on one platform.

The Commitment to Flexibility and Scalability

As companies grow, so too do the complexities of managing sales commissions and incentivizing performance. Commissionly’s simple yet intelligent cloud-based solutions support Fullcast's commitment to flexibility and scalability for expanding Go-to-Market teams. This commitment is critical, especially as organizations seek to adapt to changing market demands while maintaining transparent compensation practices that keep teams motivated and engaged.

Martin Baker, CEO of Commissionly, remarked on this strategic collaboration, stating, "Joining Fullcast is a natural evolution of our mission to help sales teams succeed through transparency and automation." He added that the new partnership will offer a seamless experience from territory design and quota setting to managing commissions and rewarding top performers.

What This Means for Current Users

For existing users of Commissionly, the transition into the Fullcast ecosystem promises continued support and access to enhanced capabilities. Commissionly’s product and its team will merge into Fullcast's offerings, and together, they will continue pushing the envelope on what's possible in sales performance management. This integration not only strengthens Fullcast's product lineup but also helps ensure that users benefit from innovations aimed at improving their sales operations.

Bala Balabaskaran, the co-founder and CTO of Fullcast, expressed excitement over the acquisition, stating, "We’re thrilled to bring Commissionly into Fullcast. This will make it easier for teams to connect planning with performance and actually get paid for the work they do—faster and more accurately."

Conclusion

As Fullcast embarks on this new chapter with the acquisition of Commissionly, clients can look forward to a comprehensive platform that not only enhances planning and execution but also brings transparency and efficiency to the table. The integration of these powerful sales performance management tools is sure to provide GTM teams with the resources they need to thrive in a competitive landscape, ensuring that they can focus on what they do best—driving revenue and fostering growth. For more information about Fullcast and its offerings, visit fullcast.com to learn how their integrated solutions can transform your sales operations.