#China #Shanghai #Chongqing #TENGA

TENGA Expands Its Horizons: Second Store in Chongqing

TENGA, the renowned Japanese brand, has announced the opening of its second store in China, set to launch on September 30, 2025. The new outlet, titled "TENGA SHOP (Hongshi Road)" will be located in the bustling area of Hongshi Road in Chongqing, a city recognized as a cultural and economic hub in Southwestern China, drawing a youthful crowd eager for innovative products.

This store follows the successful debut of TENGA's first Chinese outlet on August 22, 2025, known as "TENGA SHOP (Yuyuan Road)," located within the well-known pharmacy chain "De Yi Da Yao Fang" in Shanghai. This shop-in-shop format not only provides visibility but also integrates well with the pharmacy’s existing customer base. In Shanghai, the store showcases TENGA’s flagship products alongside the elegant iroha line, and, notably, it offers TENGA-branded apparel and exclusive collaborations with artists under the brand "TXA – TENGA by Artist –."

The Shanghai store is situated on Yuyuan Road, a street rich in history and culture, frequented by young artists and intellectuals. This vibrant area is recognized for its eclectic mix of design boutiques and trendy cafes, making it an epicenter for contemporary brands and cultural exchanges.

Enhancing customer experience, the Shanghai outlet has partnered with the instant delivery service "Meituan," ensuring that products are delivered within 30 minutes to customers’ doorsteps throughout the city. This convenient service has generated enthusiastic responses from consumers across China, evidenced by a remarkable sales increase of over twice that of the previous year, driven by the seamless integration of modern retail and service.

The strategic decision to expand into Chongqing echoes TENGA’s successful model established in Shanghai. The upcoming shop will offer a similar range of products, paired with the convenient instant delivery service in collaboration with Meituan, aiming to reach an even wider audience in the region. This initiative is part of TENGA's commitment to provide customers with a convenient and reliable shopping experience, ensuring they can access quality products with ease.

Details About the Chongqing Store

• - Store Name: TENGA SHOP (Hongshi Road)
• - Opening Date: September 30, 2025
• - Location: No. 18, Building 1, Hongshi Road, Jiangbei District, Chongqing, China
• - Business Hours: 1:30 PM - 9:30 PM
• - Official SNS: Weibo, WeChat, Redbook

Highlights of TENGA's First Store in Shanghai

• - Store Name: TENGA SHOP (Yuyuan Road)
• - Opening Date: August 22, 2025
• - Location: 1274 Yuyuan Lu, Changning District, Shanghai, China
• - Business Hours: 1:30 PM - 9:30 PM
• - Official SNS: Weibo, WeChat, Redbook

In conclusion, the opening of the Chongqing store signifies TENGA's enduring ambition to not only establish its presence in China but also actively engage with a new generation of consumers. By blending innovative retail strategies with locally tailored services, TENGA aims to continue its journey of growth and customer satisfaction in the vibrant Chinese market.