#Japan #Tokyo #E-Commerce #Kaunet #Adely

Kaunet and Adely Unveil Exclusive Gift Site for Corporations

In a recent development, Kaunet, a company providing e-commerce solutions under the Kokuyo Group, has announced a partnership with Adely, a renowned gift specialty company. This collaboration aims to launch a dedicated gift website specifically tailored for corporations, effective from May 27, 2026. The newly established site addresses common challenges encountered in corporate gift ordering. These include the complications associated with placing multiple orders for different delivery addresses and the complexities involved in specifying gift wrapping.

The gift site is designed to streamline the ordering process, allowing users to manage multiple delivery addresses and gift wrapping preferences in a single order. This caters to a wide array of gifting occasions, from seasonal gifts like Chugen (summer gift) and Seibo (year-end gift) to year-round gifting needs such as gifts for employees, commemorative events, and condolences. The initiative aims to improve operational efficiency in corporate settings and enhance customer experience (CX) significantly.

Background and Objectives

Current trends in the corporate gift market indicate a decline in the quantity of gifts sent during traditional gifting seasons like Chugen and Seibo, but the value of individual gifts has increased. Additionally, there is a rising demand for B2E (business-to-employee) gifts aimed at boosting employee engagement. The landscape of gifting has diversified beyond seasonal events to include anniversaries, condolences, and benefits throughout the year.

In an effort to respond to this evolving market and the changing demands of corporate clients, Kaunet has initiated a punchout collaboration with Adely to overcome existing limitations within traditional systems. Previously, Kaunet users faced restrictions whereby they could only specify a single delivery address per order, necessitating repeat orders for large quantities of gifts. Moreover, organizations often encountered hassles when specifying gift packaging, which was limited either to in-person orders at physical stores or required additional paperwork for stock items.

With the introduction of this new gift site, Kaunet aims to provide a comprehensive solution where users can set multiple delivery addresses and specify wrapping preferences directly online. This enhances their ability to meet sophisticated gifting demands and streamlines the ordering process by automatically transferring this information into Kaunet's cart, thus ensuring a seamless checkout experience.

Features of the Exclusive Gift Site

Target Site and Supplier

• - Target Site: Kaunet’s e-commerce platform catering to small and medium-sized businesses (Kaunet Home)
• - Partner Supplier: Adely Co., Ltd.
• - Launch Date: May 27, 2026
• - Product Range: Includes seasonal gifts like Chugen and Seibo, as well as staples like detergents, snacks, dried goods, and coffee, with a total of around 600 product items.

Main Features

1. Diverse Selection and Detailed Gift Options
The site features an array of select products from famous brands and direct-from-producer items. Users can easily specify details such as the type of wrapping and delivery dates directly online.

2. Efficiency through Multiple Delivery Settings
Customers can place an order and designate multiple delivery addresses simultaneously. This eliminates the previous need for repetitive ordering for different recipients, and checking order history becomes much simpler.

3. Address Book Functionality
Users can register and manage recipient addresses within the site, removing the need to re-enter information for recurring seasonal orders, thereby facilitating smooth operations.

Launch Campaign to Celebrate

In celebration of the opening of the Adely partnership gift site, Kaunet will run a campaign to assist with ordering during the Chugen season.

• - Campaign Name: Gift Site Launch Special - 500 Points Awarded
• - Duration: May 27, 2026 - July 31, 2026
• - Details: Customers who spend over 4,000 yen (inclusive of tax) on the new site will receive 500 points. Each corporate member can claim this reward only once.
• - Points Distribution Timing: Planned for late August 2026
• - Campaign URL: Campaign Details

In conclusion, the strategic partnership between Kaunet and Adely marks a significant step toward modernizing the corporate gifting framework. By efficiently addressing the core challenges faced within the industry, the new gift site sets a robust foundation for enhancing corporate gifting experiences and elevating the overall customer satisfaction in the gifting domain.