Azure Knowledge Corporation Rebrands as Mavrix for Advanced AI Data Intelligence
On July 23, 2025, Azure Knowledge Corporation, a prominent player in the market research arena since 2000, made an exciting announcement: it is rebranding its research segment as Mavrix. This strategic move symbolizes a significant transformation aimed at enhancing its identity and mission, focusing on AI-powered data intelligence.
The new brand, Mavrix, represents a comprehensive evolution that aligns with the contemporary demands of the data acquisition sector. With a commitment to excellence, Mavrix aims to be at the forefront of data intelligence by leveraging a multifaceted approach in data collection methods. These methods encompass Online Panels and Communities, Phone/CATI, Face-to-Face Interviews, Qualitative Services, Expert Networks, and Custom Recruitment—all powered by innovative AI-driven tools designed to ensure data quality and facilitate insightful visualization.
Rafal Gajdamowicz, the CEO of Mavrix, emphasized that the rebranding reflects the changes in the market landscape. The intention behind this transformation is to establish Mavrix as a proactive leader in the field without losing sight of its foundational values of quality, innovation, partnership, and client-centered service. With a robust infrastructure that spans continents, Mavrix operates with local expertise while providing around-the-clock support in over 85 countries and in more than 40 languages.
A notable aspect of Mavrix's strategy is the harmonious integration of advanced AI technology with human expertise. This combination enables the company to handle complex, multinational projects through various methodologies—from online surveys and in-person interviews to participatory research and qualitative studies. They cater to a diverse clientele, including Fortune 500 companies, emerging startups, and market research firms, thereby offering customized solutions tailored to the finance, tech, healthcare, and consumer goods sectors.
Neil Blefeld, Managing Director for North America at Mavrix, commented on the significance of client relationships. He stated, "Our focus is on establishing long-term, sustainable partnerships with our clients. They do not merely receive data; they obtain insights that provide them with a tangible competitive edge."
The implementation of the rebranding process will be systematic, ensuring that all stakeholders experience a seamless transition to Mavrix. Upcoming changes include a new website and a refreshed visual branding identity, both of which will highlight Mavrix's expanded capabilities and its leadership position in the data-driven innovation landscape.
Looking ahead, Mavrix is dedicated to making a significant impact over the next quarter-century, addressing the intricacies of an evolving business environment. Glen Collins, Executive Vice President of the Global Commercial Group, stated, "Our commitment is fully directed at our clients; we aim to continue delivering excellence through innovative technologies and research methodologies."
Formerly a segment of Azure Knowledge, Mavrix is poised to redefine the standards of data and intelligence solutions across the globe. You can explore Mavrix's offerings further at www.mavrixdata.com.
The new brand, Mavrix, represents a comprehensive evolution that aligns with the contemporary demands of the data acquisition sector. With a commitment to excellence, Mavrix aims to be at the forefront of data intelligence by leveraging a multifaceted approach in data collection methods. These methods encompass Online Panels and Communities, Phone/CATI, Face-to-Face Interviews, Qualitative Services, Expert Networks, and Custom Recruitment—all powered by innovative AI-driven tools designed to ensure data quality and facilitate insightful visualization.
Rafal Gajdamowicz, the CEO of Mavrix, emphasized that the rebranding reflects the changes in the market landscape. The intention behind this transformation is to establish Mavrix as a proactive leader in the field without losing sight of its foundational values of quality, innovation, partnership, and client-centered service. With a robust infrastructure that spans continents, Mavrix operates with local expertise while providing around-the-clock support in over 85 countries and in more than 40 languages.
A notable aspect of Mavrix's strategy is the harmonious integration of advanced AI technology with human expertise. This combination enables the company to handle complex, multinational projects through various methodologies—from online surveys and in-person interviews to participatory research and qualitative studies. They cater to a diverse clientele, including Fortune 500 companies, emerging startups, and market research firms, thereby offering customized solutions tailored to the finance, tech, healthcare, and consumer goods sectors.
Neil Blefeld, Managing Director for North America at Mavrix, commented on the significance of client relationships. He stated, "Our focus is on establishing long-term, sustainable partnerships with our clients. They do not merely receive data; they obtain insights that provide them with a tangible competitive edge."
The implementation of the rebranding process will be systematic, ensuring that all stakeholders experience a seamless transition to Mavrix. Upcoming changes include a new website and a refreshed visual branding identity, both of which will highlight Mavrix's expanded capabilities and its leadership position in the data-driven innovation landscape.
Looking ahead, Mavrix is dedicated to making a significant impact over the next quarter-century, addressing the intricacies of an evolving business environment. Glen Collins, Executive Vice President of the Global Commercial Group, stated, "Our commitment is fully directed at our clients; we aim to continue delivering excellence through innovative technologies and research methodologies."
Formerly a segment of Azure Knowledge, Mavrix is poised to redefine the standards of data and intelligence solutions across the globe. You can explore Mavrix's offerings further at www.mavrixdata.com.
Topics Business Technology）
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