#United States #Los Angeles #IPSY #Ash K Holm #beauty box

IPSY's Exciting August Icon Box: A Masterclass in Beauty

In a thrilling collaboration that merges creativity with expertise, IPSY has launched its August Icon Box featuring renowned makeup artist Ash K Holm. Known for her work with A-list celebrities and her unique approach to beauty, Ash is set to inspire beauty enthusiasts across the nation. This exclusive product box represents more than just an opportunity to try leading beauty brands; it's a journey into the art of makeup itself.

Elevating Everyday Beauty

The collaboration showcases a well-curated selection of essential skincare and makeup items from successful brands like Patrick Ta Beauty, Makeup by Mario, and Elemis. Each product has been chosen to not only elevate your beauty routine but also provide insight into professional techniques that Ash uses in her own artistry. Whether you’re a beauty newbie or looking to refine your makeup skills, this Icon Box is tailored to guide you.

Ash states, “My love for beauty started as a hobby, and seeing it grow into a full-time career has been a full-circle moment for me.” This sentiment resonates deeply with the community as it speaks to the accessibility and empowerment of beauty, echoing IPSY's core mission.

Trusting the Artist

In IPSY’s first Beauty Discovery Report, a notable trend emerged showing a growing consumer preference for brands led by professional makeup artists like Ash, over traditional celebrity endorsements. This shift is particularly prevalent among Gen Z and Millennials, who are seeking authenticity and expertise in their beauty choices. By featuring Ash, the August Icon Box serves to emphasize these values and promote the belief that effective makeup is both aspirational and attainable.

This collaboration is a reflection of Ash's journey with IPSY, from her early days working on IPSY's first shoots to her position as Chief MUA. Her legacy is evident in this box, which not only showcases products but also educates subscribers on the art of makeup application.

A Unique Experience

The visual storytelling in this collaboration blurs the lines between the artist and the subject, providing an authentic experience that resonates with users. Kristy Westrup, Chief Merchandising Officer at IPSY, expresses excitement about working with Ash, citing her ability to make high-end techniques accessible.

“Her mastery of makeup artistry combined with her passionate approach to beauty education makes her an extraordinary collaborator for our community,” she enthuses.

What to Expect

The August Icon Box is much more than a collection of beauty products; it is developed to be a moment of beauty education, packed with handy tips and tricks to help users master their beauty looks with ease. Subscribers will receive eight beauty essentials, with three of them available for personal choice, facilitating a tailored experience.

For fans of vibrant and sophisticated makeup, this box is a fantastic opportunity to learn from one of the most respected artists in the industry while experiencing the convenience and creativity that IPSY provides.

The August Icon Box can be secured through IPSY’s subscription service, exclusively available as a quarterly upgrade for IPSY Glam Bag and BoxyCharm members. For those eager to delve into the world of beauty and explore innovative beauty products, visiting www.ipsy.com is the first step.

Conclusion

With Ash K Holm at the helm for this month's Icon Box, beauty lovers can look forward to not just high-quality products but also a source of inspiration to experiment and evolve their beauty routines. The transformative power of makeup comes alive through this collaboration, reaffirming IPSY's commitment to bringing beauty enthusiasts the very best.

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For press inquiries about this exciting collaboration, IPSY welcomes communication via email at press@ipsy.com.