Uncharted Expands Its Retail Presence with New Store in Wilmette, Illinois

Uncharted Expands Footprint with New Location in Wilmette

Uncharted, a retail concept that redefines shopping with a focus on exploration and excitement, is making waves in Illinois with the opening of its latest store at Edens Plaza in Wilmette. This marks the brand's third location in Illinois and the fourth nationwide, following successful openings in Oak Brook and Wheaton. Set to officially open its doors on June 7, the Wilmette store occupies an impressive 13,419 square feet of curated space that aims to transform the everyday shopping experience into an enjoyable adventure.

A Unique Retail Experience

Uncharted is not just another store; it's designed to be a destination where customers can rediscover the joy of shopping. By providing a diverse selection of popular brands and innovative products, Uncharted seeks to draw shoppers away from their daily routines. The new Wilmette location showcases an ever-changing assortment of items ranging from trendy fashion labels like Free People and UGG to local favorites and unique home decor options.

Tom Anderson, President and CEO of The Paper Store, which operates Uncharted, expressed enthusiasm about the expansion saying, "Wilmette is a welcome addition to our growing footprint in Illinois." He emphasized the company's commitment to enhancing retail experiences in the area and mentioned the strong community reception they've received so far.

Features of the Wilmette Store

Unlike typical retail environments, stepping into Uncharted is meant to be a multi-sensory experience. The store is conveniently situated at 3232 Lake Ave in Edens Plaza, an accessible location known for its high foot traffic, making it an ideal spot for shoppers looking for something new. The Wilmette store will employ over 25 local team members, reflecting the brand's investment in the community.

Beyond shopping, the store plans to offer distinct in-store experiences such as ear-piercing services, a personalized item engraving station, and a hydration station powered by BEVI, highlighting Uncharted's dedication to creating engaging, memorable visits.

Additionally, the grand opening will feature enticing promotions. The first 100 visitors each day will receive a mystery Joy Reward card valued up to $20, with opportunities to win a $200 Uncharted gift card. Collaborations with brands like Crocs will add excitement, including giveaways for shoppers and the chance to win free Crocs for a year.

Commitment to Growth

Uncharted's expansion plans are ambitious, with three more locations set to launch in Illinois over the next year as part of a significant $60 million investment in store openings and improvements. This growth underscores the brand's aim to cultivate an experience-driven retail culture that resonates with modern consumers looking for more than just transactions.

The company positions itself as a vibrant destination for families and individuals alike, emphasizing exploration and discovery. Customers interested in its offerings who are unable to visit in person can shop online through their website.

With the new Wilmette store, Uncharted invites the community to join them in celebrating their grand opening, promising not just retail shopping, but a chance to embrace the thrill of discovery, inspiring patrons to indulge their curiosities and explore new products and experiences with every visit.

About Uncharted

At its core, Uncharted is about inspiring shoppers to explore beyond the expected. With a carefully curated selection of leading brands across fashion, accessories, beauty, and home goods, each visit holds the potential for surprises and delights. Uncharted embodies a fresh approach to retail, transforming traditional shopping into a captivating experience.

For more information about Uncharted, or to check out upcoming events and offers, visit www.uncharted.com.

About Edens Plaza

Edens Plaza in Wilmette has long been a beloved location for local shopping. The 343,000 square-foot open-air shopping center combines a mix of popular retail stores, local businesses, and dining options, creating a vibrant community hub that continues to evolve and grow. With the arrival of innovative concepts like Uncharted, Edens Plaza aims to stand out as a prime destination for dining, shopping, and recreational activities on Chicago's North Shore.