Peruvian Connection Revolutionizes Online Shopping for Artisan Textiles
Peruvian Connection, a renowned ethical retailer focusing on artisan-crafted textiles from the Andean region, has successfully established an innovative global e-commerce platform in collaboration with Shopify and P3 Media. As a leader in providing unique, high-quality textile goods in North America and Europe, the company aims to enhance accessibility to its rich offerings while continuing to support Peruvian artisans.
Since its inception in 1976, Peruvian Connection has connected global customers with exclusive designs made from luxurious Andean fibers. The launch of their new digital storefront signifies a significant evolution in their outreach efforts, enhancing the shopping experience for customers while providing robust support for the livelihoods of creators in Peru.
Peruvian Connection's initiative to migrate to Shopify was driven by a desire to make its exquisite textiles easily accessible without compromising quality or craftsmanship. Their legacy platform posed numerous challenges, including frequent outages, slow site performance, and a rigid merchandising system. The new e-commerce site addresses these issues while introducing fully localized storefronts tailored specifically for their international clientele in the United Kingdom and Germany.
To accomplish this ambitious task within a tight 12-week timeline, P3 Media implemented a custom ETL (Extract, Transform, Load) data transfer protocol that ensured a smooth transition from the old system. This approach enabled Peruvian Connection to maintain continuity in its operations while simultaneously launching new seasonal collections as part of the project. P3 Media’s expertise ensured the build-out of localized versions of the site was seamless, including compliance with local currencies, taxes, languages, and payment methods targeted at each market.
The result of this collaborative effort is a reliable and user-friendly online shopping experience that empowers Peruvian Connection to further their mission on a global scale. With the launch of this new digital foundation, the company is poised to not only sustain but also grow its presence in the international market.
Jason Owen, the Director of E-commerce at Peruvian Connection, expressed that the company has thrived by providing unrivaled access to exquisite handcrafted products in environments that respect their creators. He noted that ensuring their digital channels reflect this mission was paramount, thus the decision to partner with Shopify and P3 Media was strategic.
David Wagoner, co-founder and CMO of P3 Media, highlighted the shared vision between their agency and Peruvian Connection. With their specialized knowledge in Shopify’s architecture, they managed to turn this vision into reality in record time. The successful launch, which not only met but came in under budget, indicates a strong commitment to customer satisfaction and an investment in the future of artisan craftsmanship.
With this launch, Peruvian Connection remains dedicated to its roots, ensuring that every item sold not only serves aesthetic purposes but also supports the rich heritage and cultural craftsmanship of the Andean communities. As the world of online shopping continues to innovate, Peruvian Connection stands at the forefront, advocating for ethical production and sustainability.
For more insights on partnering with P3 Media or to explore Peruvian Connection’s new digital offerings, visit
P3 Media.