RAGTAG Opens Its Second Store in Bangkok's Central World Shopping Mall

RAGTAG Expands Its Reach in Thailand

The renowned Japanese secondhand designer brand shop, RAGTAG, is set to launch its second store in Thailand on September 12, 2025, located at the prominent Central World shopping complex in Bangkok. This decision follows the successful establishment of their first overseas outlet at One Bangkok, which opened on July 16, 2025, and has quickly gained popularity among fashion-conscious local consumers.

Strategic Market Expansion

The establishment of this new store is part of RAGTAG's strategy to solidify its position within the growing Thai fashion reuse market. This expansion is facilitated through a joint venture with Thailand's leading consumer goods company, SAHA GROUP, under the name WORLD SAHA (THAILAND) CO., LTD. With the ASEAN economy experiencing rapid growth, RAGTAG aims to leverage this partnership to further its business objectives.

The new store will occupy 154 square meters on the fifth floor of Central World, marking it as a significant retail space in Bangkok's bustling commercial district. The location is easily accessible via the BTS Skytrain and caters to a diverse demographic, attracting both local fashion enthusiasts and international tourists.

Responding to Reuse Demand

RAGTAG's initial outlet at One Bangkok demonstrated a remarkable start, benefiting from the increasing demand for reused goods in Thailand, particularly high-quality secondhand items from Japan. The brand's extensive experience in managing over 5,000 designer labels has led to a well-curated selection that aligns with local preferences in size and pricing, alongside a focus on sought-after luxury brands.

A Hub for Diverse Offerings

Central World, located at the heart of Bangkok near the Ratchaprasong Intersection, spans 830,000 square meters and houses over 500 stores, including local, high-end, and luxury brands. The multidimensional shopping experience and vibrant atmosphere make it an ideal locale for RAGTAG to further expand its customer base. The store's thoughtfully organized space will enhance the shopping experience, enabling easy navigation and selection across various product categories.

Strengthening Business Operations

The operational framework for RAGTAG in Thailand is strengthened by a robust collaboration among three companies: WORLD's overseas business development team ensures a solid management base, while Tin Pan Alley focuses on product export, store design, sales, and procurement know-how. The interior design of the store will be handled by Asplund, architects known for their work in commercial facilities and luxury hotels, creating a stylish and open environment for shoppers. Additionally, SAHA GROUP will enhance the inventory by leveraging its strong logistics network, which is crucial, particularly for high-demand luxury items.

Embracing OMO Strategies

Looking forward, RAGTAG plans to implement an OMO (Online Merged with Offline) strategy in Thailand, similar to its successful model in Japan, where it will integrate e-commerce with physical stores. By utilizing official apps and owned media channels, RAGTAG aims to elevate customer engagement and experience, ensuring a seamless transition between online and offline shopping.

The company has already established an online presence through its site, allowing customers to explore and buy products conveniently. Experience and quality control are paramount, as RAGTAG employs seasoned buyers who ensure that every item undergoes authenticity checks and quality repairs before being offered to customers.

RAGTAG's Commitment to Quality

Since opening its first store in Harajuku, Tokyo in 1985, RAGTAG has expanded to 24 locations across Japan, with an acquisition record of 700,000 items annually. This feat underscores RAGTAG's dedication to providing a safe and enjoyable shopping experience, combining the thrill of secondhand fashion with rigorous quality assurance processes.

For those interested, the official online store can be found at RAGTAG Thailand, while more information about the Central World location can be accessed at Central World. RAGTAG's continued expansion in Bangkok is a testament to the growing appeal of secondhand luxury fashion and the increasing demand for quality reused items in the market.