Material Group Completes Acquisition of Majority Shares in Bridge Inc.

In a significant move within the marketing communications sector, Material Group, a leading entity based in Minato, Tokyo, has announced it will acquire a majority stake in Bridge Inc., located in Shibuya, Tokyo. This acquisition will see Material Group obtaining 51% of Bridge's shares by August 22, 2025, marking a strategic alliance aimed at enhancing their integrated marketing support capabilities. Furthermore, Material Group plans to acquire the remaining 49% shares in the future, transitioning Bridge into a wholly-owned subsidiary.

The Background of the Acquisition

Material Group has long aimed to deliver comprehensive support in digital marketing, addressing client challenges through strategic design and operations. As the needs of clients grow increasingly complex, there is a pressing demand for enhanced service value. This acquisition aims to broaden the scope of their digital marketing services and fortify the operational structure of Material Digital, a group company known for its vast experience and expertise in the field.

The partnership with Bridge, recognized for its robust operational capabilities, is seen as a pivotal step in augmenting the overall service value provided to clients. The integration promises to capitalize on the strengths of both companies, ultimately enhancing client offerings and streamlining advertising operations.

Executive Comments on the Acquisition

Yusuke Matsumoto, CEO of Bridge, expressed his excitement regarding the acquisition: "We are truly delighted to be joining the Material Group. Our previous capabilities in PR activities and casting support will now be significantly bolstered through this synergy, allowing us to contribute more effectively to our clients' needs. I am committed to driving growth for the entire Material Group."

On the flip side, Masao Aozaki, CEO of Material Group, shared his enthusiasm in welcoming the talented members of Bridge into their fold: "It is a great pleasure to welcome the exceptional team from Bridge. Their expertise in digital marketing is a strong asset as we strive to align PR and digital strategies more closely. We are dedicated to ensuring sustained and robust growth through this partnership."

The Vision of Material Digital

Material Digital serves as a hub for consulting services focused on digital marketing. Its core activities revolve around providing products like 'Flipdesk', a web engagement tool, and 'Cross Talk', a chatbot service, alongside cybersecurity solutions. By combining the services offered by other companies in the Material Group, Material Digital aims to support businesses in achieving their growth ambitions—from awareness to customer engagement and retention—all through a comprehensive one-stop solution.

About Material Group

Material Group prides itself on being a specialized collective dedicated to enhancing business communications. By tackling client challenges collaboratively, it seeks to strengthen relationships with society and contribute to their clients' success. Their mission emphasizes empowering every individuality by igniting passions and transforming values and norms. Collections of companies with diverse strengths work collectively to develop substantial connectivity between brands and their stakeholders through various communication projects.

Company Overview

Bridge Inc.

- URL: Bridge
- Founded: January 4, 2016
- CEO: Yusuke Matsumoto
- Location: Shibuya, Tokyo
- Business Focus: Internet advertising and SEO consulting.

Material Digital

- URL: Material Digital
- CEO: Masao Aozaki
- Location: Minato, Tokyo
- Business Focus: Comprehensive consulting support for digital marketing.

Material Group

- URL: Material Group
- Founded: August 18, 2014
- CEO: Masao Aozaki
- Securities Code: 156A
- Market: Tokyo Stock Exchange Growth Market
- Location: Minato, Tokyo
- Business Focus: Formulating and managing the group's overall business strategy.