PostcardMania's Rocket Print & Mail Transforms Land Investing with Innovative Campaign
In a significant development for the land investing sector, Rocket Print & Mail, a division of PostcardMania, announces the launch of its groundbreaking marketing initiative,
Everywhere Investing. This new omnichannel campaign aims to empower land investors with an arsenal of tools designed to optimize lead generation, response rates, and ultimately profitability.
A New Era in Land Marketing
Rocket Print & Mail, known for its robust direct mail marketing solutions, is committed to helping land investors navigate an increasingly competitive market. As housing shortages continue to escalate in the United States, interest in land purchases—particularly for developmental purposes—has surged. In light of this, Rocket Print & Mail has crafted a campaign specifically tailored to address the unique challenges of land investing.
The
Everywhere Investing package includes personalized offer letters, targeted digital ad options, video advertising, and social media marketing, complemented by comprehensive performance tracking features. As the barriers to entry in land investing continue to lower, Rocket Print & Mail recognizes the need for innovative marketing strategies to help clients not just survive but thrive.
Understanding the Market Demand
Freddie Mac indicates an ongoing housing scarcity in the U.S., prompting a rising number of investors to consider land purchases as lucrative opportunities. Moreover, many farmland owners are preparing to list their properties, representing a pivotal moment for land investors. Direct mail marketing remains a vital tool for effectively targeting these emerging opportunities. The integration of digital advertisements is also shown to enhance the effectiveness of traditional mail campaigns. Studies suggest that a staggering 91% of marketers see improved campaign results when combining direct mail with digital outreach.
Strategic Integration for Optimal Results
Deb Hofstede, Rocket Print & Mail's Director of Sales, emphasizes the importance of direct mail in generating leads for property acquisition. With growing competition, Hofstede notes that the synergy created by merging direct mail with digital channels like Google Ads and social media can significantly expedite lead conversion. The integrated approach of
Everywhere Investing is not just about increasing effort but maximizing efficiency—ensuring leads transition through the sales funnel more effectively.
These enhancements allow for real-time performance monitoring through an intuitive online dashboard. Investors can track important metrics such as mailer delivery times, online ad impressions, clicks, and QR code interactions, providing them with actionable insights into their campaigns.
A Commitment to Client Success
Joy Gendusa, CEO and Founder of PostcardMania, shares the vision behind
Everywhere Investing: "Our goal is to enable our clients to dominate their markets without straining their resources. This campaign represents the next step in supporting investors in their efforts to secure properties swiftly and efficiently. We believe that marketing should facilitate growth and make business expansion accessible."
The launch of
Everywhere Investing reflects PostcardMania and Rocket Print & Mail's overarching mission to bolster small and medium-sized businesses across the nation, fostering job creation and economic empowerment in local communities.
For further information on this innovative offering or to arrange an interview with CEO Joy Gendusa, reach out to Jessica Lalau at 888-338-6409 or via email at [email protected].
About PostcardMania
PostcardMania ranks as one of the leading marketing firms in the country, specializing in lead generation across various business sizes. The company has received accolades from the Inc. 500 and 5,000 lists, and has been featured in prominent publications such as Forbes, Entrepreneur, and Inc. Magazine. The firm prides itself on creating fully integrated, results-driven marketing campaigns that seamlessly merge online and offline strategies, providing clients with comprehensive marketing solutions. For more insights, visit
www.postcardmania.com and
www.rocketprintandmail.com.