Karen Krivaa to Join MMDSmart as Chief Marketing Officer to Propel CPaaS Growth

Karen Krivaa Joins MMDSmart to Drive CPaaS Growth

MMDSmart, an emerging global leader in communication solutions, has officially announced the appointment of Karen Krivaa as its Chief Marketing Officer. This strategic hiring comes amidst MMDSmart's efforts to innovate its Communications Platform as a Service (CPaaS) offerings to meet the ever-growing demand for personalized, real-time messaging across industries.

An Experienced Leader

With over 25 years of experience in marketing, Karen Krivaa has established herself as a pivotal figure in brand creation and customer engagement, navigating through diverse sectors including telecommunications. Her arrival at MMDSmart marks a critical juncture, as the company looks to leverage her expertise in furthering its marketing strategies and expanding its global footprint.

“Karen’s extensive background in product marketing and her strategic vision will greatly enhance our marketing team and support our growth objectives,” commented Arie Frenklakh, CEO and co-founder of MMDSmart. “Her creative energy and international experience will be key in taking our brand to the next level.”

Karen's Vision for Growth

In her new role, Krivaa plans to utilize her comprehensive experiences from previous positions at notable companies like Perception Point, RADVISION, and Alvarion. At Perception Point, she was credited with shaping global marketing strategies that elevated the firm's brand recognition and accelerated client acquisition.

“This is an incredible opportunity to help shape the future of a fast-growing company within one of the most dynamic segments of business technology,” Krivaa stated. “I’m excited to tackle the challenges ahead and work alongside the talented team at MMDSmart to ensure our market success and expand our customer base worldwide.”

Committed to Innovation

As MMDSmart continues to innovate its CPaaS solutions, the company is positioning itself to better cater to the needs of organizations needing efficient communication systems. The introduction of next-generation messaging services underpinned by robust technology is expected to resolutely address the intricate communication challenges businesses face today.

The efforts correlate with MMDSmart’s proven track record since its inception in 2007 as the pioneering force behind commercial SMS marketing and intelligent messaging solutions. The company has since evolved to become one of the major global providers of innovative cloud communication products and boasts a diverse clientele across over 100 countries.

Future Prospects

With Karen Krivaa at the helm of marketing, MMDSmart aims not just to maintain its unique position in the communication landscape but also to enhance its service offerings. Krivaa holds a master's degree along with an MBA from the Hebrew University of Jerusalem, reflecting her commitment to professional growth and innovation in communication technology. This leadership transition is also accompanied by a shift within the organization's strategy team, as Ira Cohen, the former marketing director, steps into the role of Chief Strategy Officer.

In conclusion, MMDSmart's strategic appointment of Karen Krivaa signifies its commitment to growth and customer acquisition within the CPaaS market segment. As the demand for advanced communication solutions rises, MMDSmart is poised to become an even more significant player globally, with Krivaa's leadership guiding the charge.