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A New Wave in Body Care

A fresh face is making its way into the body care market, one that promises to elevate routines without the luxury price tag. Meet bdy., a new brand developed by the creators of the popular Tree Hut products. Launched exclusively at Ulta Beauty, bdy. aims to redefine what self-care means in today's fast-paced world.

The brand emerged in response to a growing demand for high-quality body care products that offer both performance and accessibility. Understanding that consumers are on a continuous journey of self-care, bdy. was designed to meet them at every stage, whether they are just beginning or looking to enhance their existing routines. With its modern, sophisticated aesthetic, bdy. acts as the "big sister" to Tree Hut, appealing to a demographic that seeks sophisticated solutions without breaking the bank.

Products Designed with Purpose

The debut collection consists of seven carefully curated products, all crafted to elevate daily self-care rituals. Each product contains effective skincare actives combined with nourishing ingredients to address common skin concerns while being gentle enough for sensitive skin. The collection includes:

• - Glow Body Buff: This gentle exfoliating scrub is formulated with glycerin, salicylic acid, and sunflower seed oil to purify and smoothen skin. It effectively addresses bumps associated with keratosis pilaris, helping reveal a radiant glow.

• - Foaming Oil Body Wash: A unique oil-to-foam cleanser that cleanses impurities while providing hydration. It includes hyaluronic acid and plant-derived squalane, effectively maintaining skin moisture.

• - Dual Phase Body Serum Mist: This non-greasy mist delivers hydration and evens out skin tone, featuring niacinamide and tranexamic acid for maximum effectiveness. It's perfect for use at home or on the go, thanks to its 360-degree spray.

• - Overnight Body Serum: Designed to visibly renew skin overnight, this treatment leverages bakuchiol as a gentle alternative to retinol, enhancing moisture and elasticity.

• - Weightless Body Lotion: Fast-absorbing and deeply hydrating, this lotion calms dry skin and improves texture without leaving a greasy finish.

Each item in the collection is crafted with dermatologist testing and characterized by a light fragrance, ensuring they appeal to a wide range of users.

A Commitment to Quality and Accessibility

Beyond just luxurious benefits, bdy. is committed to inclusivity. All products are paraben-free, cruelty-free, and vegan, and they come in sleek packaging that could easily complement any bathroom décor. bdy. aims to make skincare approachable for all, whether someone is new to self-care or is looking for effective remedies to enhance their routine.

Luis Garcia, the Chief Marketing Officer, expressed excitement about the brand's debut, stating, "We focused on skincare-inspired ingredients and thoughtful textures to ensure every product delivers real results without complicating the routine. bdy. reflects how we see the future of body care – effective, accessible, and made for every body."

With bdy.'s launch exclusively at Ulta, it aims to connect with beauty enthusiasts seeking modern, effective approaches to body care.

Elevating Self-Care

This new lineup represents a significant progression in the body care realm. With thoughtful formulations that promise visible results, bdy. is challenging the status quo. Customers can explore their luxurious yet simply designed products, ultimately redefining the self-care experience.

As bdy. continues to grow and evolve, the brand invites users to embark on a journey of self-care that is both elevated and uncomplicated. For those looking to treat themselves to high-quality body care without overspending, bdy. may just be the perfect addition to their daily rituals.

To learn more about bdy. and its offerings, visit bdyskin.co or follow the brand on social media.