Stellar Tech Strengthens Its Influence by Acquiring German Platform IROIN®
In a bold strategic move, Stellar Tech has announced its acquisition of IROIN®, a leading influencer marketing platform based in Germany. This acquisition is aimed at expanding Stellar Tech's footprint in the European market, particularly in the DACH region, which includes Germany, Austria, and Switzerland. The deal is significant as it marks the company's second acquisition within a year, following its purchase of Influo (now known as Creatorz) in June 2024.
The integration of IROIN® into Stellar Tech’s existing portfolio will elevate the company's capabilities to provide enhanced influencer marketing solutions to clients across Europe. Founded by Cathy Pill and Sarah Levin Weinberg, Stellar Tech has established itself as a prominent player in this competitive industry by offering AI-driven tools that assist marketers in optimizing their campaigns. Their flagship platform is already making inroads in over 30 countries, delivering exceptional ROI analytics and actionable insights.
IROIN® has built a strong reputation in the DACH market, supporting brands like Spotify, Porsche, and Service Plan, offering a suite of advanced features for managing influencer relationships and campaign performance. The platform is recognized for its intuitive interface, strong analytics tools, and a commitment to fostering genuine collaborations between brands and creators. With such a solid foundation, the acquisition brings in a wealth of expertise and established technology into the Stellar ecosystem.
Cathy Pill, the CEO of Stellar Tech, expressed her excitement about the acquisition, stating, ‘We are thrilled to welcome IROIN® into the Stellar family. Their team has created an incredible platform that beautifully complements our existing services, making this acquisition a pivotal step in our journey to become the leading influencer marketing technology provider in Europe.’ This reflects Stellar Tech’s ambition to not just expand its geographic reach but also to assemble some of the best minds and technologies across the continent.
As a part of the management transition following the acquisition, Mathis Betz, the former CEO of IROIN®, will assume the position of Chief Commercial Officer (CCO) at Stellar Tech, while André Kilz, the former Chief Technology Officer (CTO) of IROIN®, will take on the role of Chief Product Officer (CPO). Their extensive background in influencer marketing will significantly contribute to Stellar Tech's ongoing innovation and growth strategy.
In his own words, Betz remarked, ‘Joining forces with Stellar Tech heralds a new chapter for IROIN®. Our shared vision for the future of influencer marketing is underpinned by mutual values of trust, innovation, and excellence. This merger not only fortifies our DACH market dominance but also leverages Stellar's broader European network to create unparalleled value for clients and partners.’
In the immediate future, both IROIN® and Stellar Tech will operate as separate entities. However, a planned integration of their platforms will take place over time, leading to the development of the most comprehensive influencer marketing platform in Europe.
Stellar Tech is headquartered in Brussels and Paris, with a solid presence across France, Belgium, the Netherlands, Switzerland, Italy, and the UK. Their client roster boasts major names like Disney, Nintendo, Dyson, Air France, and Ketchum, showcasing Stellar's capability to cater to high-profile organizations effectively.
The acquisition of IROIN® is poised to enhance Stellar's service offerings dramatically, responding to the increasing demands for sophisticated influencer marketing solutions. As the market continually evolves, Stellar Tech aims to not only adapt but to lead the changes, ensuring that their clients benefit from the best tools available.
In conclusion, this acquisition highlights Stellar Tech's commitment to enhancing its capabilities and establishing a significant presence in the European influencer marketing landscape. The integration of IROIN® will undoubtedly play a pivotal role in shaping the future trajectory of both companies in this dynamic industry.
The integration of IROIN® into Stellar Tech’s existing portfolio will elevate the company's capabilities to provide enhanced influencer marketing solutions to clients across Europe. Founded by Cathy Pill and Sarah Levin Weinberg, Stellar Tech has established itself as a prominent player in this competitive industry by offering AI-driven tools that assist marketers in optimizing their campaigns. Their flagship platform is already making inroads in over 30 countries, delivering exceptional ROI analytics and actionable insights.
IROIN® has built a strong reputation in the DACH market, supporting brands like Spotify, Porsche, and Service Plan, offering a suite of advanced features for managing influencer relationships and campaign performance. The platform is recognized for its intuitive interface, strong analytics tools, and a commitment to fostering genuine collaborations between brands and creators. With such a solid foundation, the acquisition brings in a wealth of expertise and established technology into the Stellar ecosystem.
Cathy Pill, the CEO of Stellar Tech, expressed her excitement about the acquisition, stating, ‘We are thrilled to welcome IROIN® into the Stellar family. Their team has created an incredible platform that beautifully complements our existing services, making this acquisition a pivotal step in our journey to become the leading influencer marketing technology provider in Europe.’ This reflects Stellar Tech’s ambition to not just expand its geographic reach but also to assemble some of the best minds and technologies across the continent.
As a part of the management transition following the acquisition, Mathis Betz, the former CEO of IROIN®, will assume the position of Chief Commercial Officer (CCO) at Stellar Tech, while André Kilz, the former Chief Technology Officer (CTO) of IROIN®, will take on the role of Chief Product Officer (CPO). Their extensive background in influencer marketing will significantly contribute to Stellar Tech's ongoing innovation and growth strategy.
In his own words, Betz remarked, ‘Joining forces with Stellar Tech heralds a new chapter for IROIN®. Our shared vision for the future of influencer marketing is underpinned by mutual values of trust, innovation, and excellence. This merger not only fortifies our DACH market dominance but also leverages Stellar's broader European network to create unparalleled value for clients and partners.’
In the immediate future, both IROIN® and Stellar Tech will operate as separate entities. However, a planned integration of their platforms will take place over time, leading to the development of the most comprehensive influencer marketing platform in Europe.
Stellar Tech is headquartered in Brussels and Paris, with a solid presence across France, Belgium, the Netherlands, Switzerland, Italy, and the UK. Their client roster boasts major names like Disney, Nintendo, Dyson, Air France, and Ketchum, showcasing Stellar's capability to cater to high-profile organizations effectively.
The acquisition of IROIN® is poised to enhance Stellar's service offerings dramatically, responding to the increasing demands for sophisticated influencer marketing solutions. As the market continually evolves, Stellar Tech aims to not only adapt but to lead the changes, ensuring that their clients benefit from the best tools available.
In conclusion, this acquisition highlights Stellar Tech's commitment to enhancing its capabilities and establishing a significant presence in the European influencer marketing landscape. The integration of IROIN® will undoubtedly play a pivotal role in shaping the future trajectory of both companies in this dynamic industry.
Topics Business Technology）
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