uFit's Soy Protein Sales Surpass 3 Million Units, Empowering Jobs for All

uFit's Soy Protein Surpasses 3 Million Sales

The fitness and care brand uFit, developed by MAKERS Co., Ltd. based in Shibuya, Tokyo, has announced a significant milestone: the cumulative sales of its soy protein product, uFit Soy Protein, have surpassed 3 million units. This plant-based protein, derived from soybeans, is free from artificial sweeteners and preservatives, reflecting the brand's commitment to health and well-being.

Commitment to Social Responsibility

Since its inception in 2020, uFit has partnered with Harakara Welfare Association, a welfare organization in Miyagi Prefecture that supports employment for individuals with disabilities. A portion of production and packaging processes for uFit’s supplements, including the soy protein, has been entrusted to this organization. This initiative not only creates job opportunities but also supports independence for individuals with disabilities.

“We strive to create a society where everyone can engage with health and stay healthy,” said the CEO of MAKERS, Hironobu Hayashi. “From the start, we have worked on building a framework where sales from our products lead to job opportunities for others.”

During the production and packaging of uFit’s products, individuals with disabilities play a vital role, ensuring they feel a sense of pride and purpose in their work. This collaboration aims to foster an environment that recognizes their contributions, enabling them to feel like valued members of society.

Achievements of Harakara Welfare Association

Established to provide employment and living support for individuals with disabilities, Harakara Welfare Association continues to adjust work opportunities based on the unique abilities and characteristics of its members. Since 2020, uFit has maintained a consistent partnership with this organization, providing meaningful work that contributes to the community’s well-being.

“Working with uFit has given our members a sense of being part of society, knowing they contribute to people’s health,” commented Sato, the manager of the Toumi facility at Harakara Welfare Association. “We are thrilled to celebrate the milestone of 3 million uFit Soy Protein sales together.”

Looking Ahead: Goals and Future Initiatives

uFit has set ambitious goals to ensure that individuals with disabilities can feel joy in their work while achieving economic independence. The target of reaching a monthly wage of 70,000 yen is seen as essential, allowing individuals to live independently alongside receiving disability pensions.

To achieve this, stable workloads are crucial, and uFit is committed to expanding employment opportunities for people with disabilities in tandem with the growth of its products. The company believes that their social initiatives will become a “choice to support someone” for customers who buy their products, creating a robust brand identity.

About uFit

uFit represents a unique fitness brand philosophy with the motto of promoting health tailored to each individual. Through diligent product development, the brand aims to make self-care accessible and provide diverse food options.

uFit also shares essential health information through its media outlets, sometimes partnering with professional athletes to highlight the importance of preventative care in everyday life. The definition of health varies from person to person, which is why uFit is dedicated to suggesting optimal methods to maintain a healthy lifestyle.

The brand's products are supported and loved by over 1,000 athletes, including professional soccer players and basketball players, who utilize uFit during daily training and at crucial moments before and after competitions.