Lanchester Strategy Seminar
2025-08-25 04:38:48

Unlocking High-Profit Models with Lanchester Strategy: A Seminar by Shunsuke Suzuki

Seminar Overview



On October 8, 2025, a special seminar titled "High-Profit Models Using the Lanchester Strategy" will be held, featuring Shunsuke Suzuki, the President of SSK and a member of the Lanchester Strategy Society. The session aims to explore how companies can grow in mature markets and maximize their revenues through differentiation and concentration strategies.

Key Details:


  • - Date & Time: October 8, 2025, from 1 PM to 5 PM
  • - Location: SSK Seminar Room, 4th Floor, Zaimax Nishi-Shinbashi Building, 2-6-2 Nishi-Shinbashi, Minato-ku, Tokyo
  • - Attendance Options:
- In-person attendance
- Live streaming via Zoom Webinar
- Archivable recordings available for two weeks for on-demand viewing

Who Should Attend?


This seminar is beneficial for:
  • - Business owners seeking to reassess their portfolios and strategize for future growth.
  • - Those looking to transition into high-profit structures, needing comprehensive assessments from production to sales.
  • - Individuals eager to increase their unique products and enhance their company's competitive strength.
  • - Those interested in deeply understanding differentiation strategies as a weaker player in the market.

What You Will Learn:


During the seminar, participants will learn:
  • - The fundamental principles of the Lanchester Strategy, which has been successfully implemented by numerous companies since the 1970s, including Bridgestone, Sony, Canon, and Toyota.
  • - The distinctions between strategies for stronger and weaker players in various competitive scenarios.
  • - Methodologies for effectively determining market share and making strategic decisions based on that data.
  • - Principles for sustainable growth and developing a business structure that consistently generates profit.
  • - Insights into analyzing market segmentation, targeting, and differentiation, shaping a robust business model that stands out in competitive environments.

The Lanchester Strategy Explained:


The Lanchester Strategy, based on the military principles established by Nobuo Taoka, analyzes successful competitive traits among various market participants. It offers crucial insights regardless of industry or size, helping businesses make crucial decisions about product focus, customer prioritization, and market entry.

The seminar promises essential techniques and methodologies valuable for decision-making, strategically guiding businesses no matter their market position. Participants will gain insights into product specifications, customer demographics, promotional strategies, and operational efficiencies, enabling informed choices that foster growth. Knowledge of the Lanchester Strategy can significantly impact results in competitive landscapes, making this seminar a must-attend for any business leader aiming for sustainable success.

What to Expect:


In addition to insightful discussions, attendees will have the opportunity to network with Shunsuke Suzuki before or after his presentation. Although various attendance formats are available, in-person participation is encouraged to fully utilize practical benefits and engage directly with the speaker.

About the Organizer:


SSK (Shin Shakai System Comprehensive Research Institute) has been organizing over 500 business seminars annually since its establishment in December 1996. Focused on delivering high-level management, marketing, and technology information, SSK aims to create business opportunities in a dynamic environment. The organization is committed to providing cutting-edge insights to be a strategic partner in its clients' success and business expansion.

Contact Information:


For inquiries, please reach out to:

Join us in exploring ways to maximize your business's profitability within mature markets. Don't miss this opportunity to gain key insights from one of the leading figures in the field!


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