#USA #Scottsdale #Taylor Morrison #CMO of the Year #Stephanie McCarty

Taylor Morrison’s Stephanie McCarty Receives CMO of the Year Award

In a significant recognition of leadership in marketing, Taylor Morrison, America's Most Trusted® Home Builder, has announced that Stephanie McCarty, its Chief Marketing and Communications Officer, has been appointed the inaugural CMO of the Year by BUILDER and Zonda. This award highlights her impactful contributions towards enhancing the brand's presence in the homebuilding sector since she joined the company in 2015.

Building a Strong Marketing Foundation

McCarty first took on the role of vice president of corporate communications before evolving into the company's first CMO. Under her visionary guidance, she established a centralized marketing team that has played a pivotal role in streamlining creative efforts within the organization. McCarty emphasizes the importance of connecting the marketing team closer to the business and its consumers, a strategy that has paid dividends in elevating the brand's message.

CEO Sheryl Palmer commended McCarty’s innovative approach, stating, "In an industry where many still say brand doesn’t matter, Stephanie proves them wrong again and again." The recognition is a testament to how McCarty has pushed boundaries and redefined marketing within the sector, proving that a strong brand is essential.

Innovative Marketing Strategies

McCarty’s strategies diverge from conventional homebuilding advertising. Notably, her collaboration with Liquid Death for the Killer House sweepstakes demonstrated an unexpected yet effective brand intersection that resonated with consumers. Furthermore, the brand platform Homes Built for Real Life focuses on the genuine, sometimes chaotic experiences of homeownership, allowing potential home buyers to connect with the brand on a more personal level.

In an increasingly digital age, her team has also prioritized the development of digital tools that enhance the home shopping experience. This includes options for customers to explore homes, personalize their choices, and reserve properties online, reflecting a shift towards a more customer-centric approach.

A Vision for the Future

Reflecting on her award, McCarty stated, “Homebuilding gives us something pretty extraordinary to work with—the place where people live out their lives. That deserves marketing with real imagination.” She expresses gratitude towards BUILDER and Zonda for acknowledging their innovative work within the homebuilding marketing realm and sees it as an opportunity to encourage others in the industry to elevate brand storytelling.

A Trailblazer in Homebuilding Marketing

Selected from a pool of four finalists, McCarty’s recognition as the first honoree of the CMO of the Year award demonstrates the increasing significance of marketing in homebuilding. At the forthcoming Zonda Accelerate Summit in Park City, Utah, she will further be honored for her achievements and will feature in the fourth-quarter print edition of BUILDER.

Jeff Meyers, president of Zonda, praised McCarty’s ability to intertwine branding, customer experience, and business performance, stating, "She has set a standard for marketing excellence across our industry.” This recognition comes on the heels of McCarty’s previous accolades, including her mention on Forbes' 2025 Entrepreneurial CMO 50 list and Business Insider’s list of the most innovative CMOs in 2024.

About Taylor Morrison

Taylor Morrison, headquartered in Scottsdale, Arizona, has established itself as one of the leading community developers and homebuilders in the United States. The company caters to various demographics, including entry-level, move-up, and resort lifestyle homebuyers under its diverse family of brands. Taylor Morrison has consistently been recognized for its commitment to quality, earning the title of America’s Most Trusted® Builder since 2016, as well as being featured on several prestigious lists including Fortune's 2026 World's Most Admired Companies.

For more information regarding Taylor Morrison’s innovative approach to homebuilding and its commitment to the community, explore their website at www.taylormorrison.com.

About Zonda and BUILDER

Zonda provides an invaluable source of insights and data specific to the homebuilding industry, assisting the various stakeholders with making informed decisions throughout the homebuilding lifecycle. Meanwhile, BUILDER serves as the leading resource for professionals in new-home construction, focusing on optimizing operations efficiently and profitably.