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M&M'S Launches Fun Club with Unique Sleepover Experience

This February, M&M'S, a beloved brand under Mars Incorporated, officially launched the M&M'S Fun Club, a first-of-its-kind rewards initiative designed to bring fans closer to their favorite candy. Through this program, members can accumulate points with every purchase, translating into exciting experiences and exclusive prizes. To celebrate this launch, M&M'S is offering one lucky member the chance to win an unforgettable sleepover at the iconic M&M'S Times Square store!

Unveiling the Rewards Program

The M&M'S Fun Club encourages sugary enjoyment by rewarding its members through a points accumulation system that derives from purchases and engagement in club activities. In a world where consumers seek more than just products, M&M'S is stepping up by enhancing customer experiences. By participating, fans can look forward to personalized experiences and access to limited-edition varieties of their favorite chocolatey treats.

But the excitement doesn’t stop there! The club's kick-off celebration includes a golden ticket to a sleepover that captures the nostalgia of childhood slumber parties, reimagined for both kids and adults alike.

A Night to Remember

Imagine this: April arrives, and out of countless members, one fortunate Fun Club participant and four friends will enjoy a lavish overnight experience at the M&M'S store in Times Square. The store will be transformed into a whimsical nighttime playground featuring customized glamping setups and activities that hark back to the joys of slumber parties—think pillow fights, karaoke, and candy-inspired games!

Here's where it gets even sweeter: this sleepover includes special surprise appearances from a Spokescandy, a chance to taste an exclusive M&M'S Fun Club flavor mix only available during the event, and a late-night shopping spree when the store closes to the public. Attendees will also revel in a feast featuring various snacks and treats, highlighting the classic M&M'S flavors we all know and love.

Sign Up and Join the Fun

Joining the M&M'S Fun Club is easy! From February 26 to March 19, 2025, fans can sign up to enter for a shot at this dream sleepover experience. Members looking to improve their chances can engage in free challenges to earn additional entries, making participation both fun and rewarding. Activities such as completing profile questions or inviting friends to join each count toward earning points for more night-time fun entries!

Gabrielle Wesley, Chief Marketing Officer for Mars Wrigley North America, said, “Our M&M'S fans are some of the most fun, loyal, and creative people. We aim to provide a space where they can celebrate the joy of candy, win sweet rewards, and experience unique M&M'S adventures.” Such sentiments reflect the brand's understanding of its customer base—who love chocolate and crave connected experiences.

Ongoing Rewards and Engagement

While the sleepover is a one-time event for one lucky winner, the M&M'S Fun Club provides year-round opportunities for all members. Fans can earn points throughout the year just for indulging in M&M'S candies and engaging with the club. Members earn points by scanning receipts, sharing their candy excitement on social media, participating in promotions, and much more. The essence of the M&M'S brand has always been about fun, community, and enjoyment—and this new initiative embodies that ethos.

To ensure you’re part of this fantastic candy adventure, visit MMS.com and look for the Fun Club section. Dive into the delightful world that M&M'S has in store, and start enjoying the perks that come with it. Don’t forget to follow M&M'S on popular social media platforms like Facebook, X, TikTok, and Instagram to stay updated on all promotions and sweet offerings!

Excitement is in the air, and the M&M'S Fun Club is just getting started. Who knows what delicious opportunities await?

For more on Mars Incorporated and their wide range of products including beloved brands like DOVE®, SNICKERS®, and ROYAL CANIN®, visit mars.com.