Crayon Shin-chan and Lion Collaborate for Fun Oral Health Campaign in 2025

Exciting Collaboration Between Crayon Shin-chan and Lion Oral Health Products

In an engaging move set to delight families, Lion Corporation is teaming up with the beloved animated series, Crayon Shin-chan, for a special campaign titled "Oral Action Mission!" launching on May 1, 2025. This collaboration aims to make oral health care fun for both parents and children alike.

Since February 2025, the campaign has seen various activities designed to promote dental health through the enjoyment of Crayon Shin-chan characters. As the second phase of this initiative, a giveaway will be held to offer unique items, including customized toothbrush cups. Participants can enter to win one of 1,200 prizes by submitting their name (up to two Japanese characters) for a personalized touch, along with a QUO card worth 1,000 yen.

Campaign Highlights

The first phase began with a focus on quality oral hygiene and education, emphasizing the need for daily self-care routines complemented by professional care from dentists. Through the fun and recognizable characters from Crayon Shin-chan, Lion aims to convey critical information about oral health seamlessly to a broad audience.

Giveaway Details

The giveaway will run from May 1 to June 30, 2025, and participants must purchase specific Lion oral health products valued at a minimum of 300 yen or 800 yen to qualify for entry:

- 800 Yen Entry: Customized MY Oral Cup (200 winners)
- 300 Yen Entry: 1,000 yen QUO card (1,000 winners)

To encourage higher participation, purchasing designated mouthwash or dental care products will multiply the chances of winning by five. This initiative not only rewards participants but also promotes better oral hygiene practices among families.

Educational Content

In addition to the giveaway, a new animated video featuring the Nohara family will be released on Lion's official YouTube channel. The video introduces Lion's dental hygienist character, who emphasizes the importance of using dental floss alongside regular brushing to ensure effective cleaning. This light-hearted yet informative content aims to foster continuous engagement with oral health topics.

The YouTube video, titled "Challenge with Nohara Family and Y-Floss!", features humorous interactions and educational dialogues about dental care. Viewers will be entertained while also being urged to consider the necessity of flossing to combat plaque, which contributes to tooth decay, gum disease, and even bad breath.

Conversations with Experts

Lion's partnered dental hygienist will also participate in interviews featured on their web media, Lidea. In these discussions, the characters Misae and Hiroshi will share their thoughts on oral health routines, reflecting on their lives as parents and the importance of self-care amongst their responsibilities. These dialogues aim to resonate with the audience on a personal level while delivering valuable health advice.

Discover Your Dental Care Needs

Additionally, Lion has revamped its web content, Oral Item Navi, in collaboration with Crayon Shin-chan. This tool offers personalized insights into oral health care based on users' responses to simple lifestyle questions, along with recommended oral health products that suit their personality type. The unique identification of users' types will be complemented with adorable illustrations from Crayon Shin-chan that appeal to both children and adults.

Lion’s campaign is not just a marketing initiative but a concerted effort to instill healthy habits early in life, making oral hygiene a family activity that is informative and enjoyable. As Crayon Shin-chan engages with audiences worldwide, this collaboration promises a fun-filled approach to dental care, one that can leave a lasting impact on young viewers and their families.

For further information and participation details, visit the official campaign site. Don't miss out on the chance to make dental care an exciting adventure for your family with Crayon Shin-chan and Lion!