#Sustainability #Japan #Tokyo #Meiji #Cocoa Game

Meiji's Innovative Cocoa Farming Game

As we celebrate nearly two decades of efforts in enhancing the sustainability of cocoa bean production, Meiji Co., Ltd., based in Chuo-ku, Tokyo, has launched its very first育成ゲームアプリ (育成 refers to nurturing or raising). The new smartphone application, HonoBono Cocoa Farming Game: Spend Time with Theo Theo in a Healing Cocoa Farm, promises an engaging experience that bridges the gap between gameplay and learning about cocoa.

A Closer Look at the Game

The game revolves around Theo Theo, the charming cocoa fairy. Throughout the game, players will engage in various tasks that contribute to Theo Theo's growth. Everyday missions include reading stories about cocoa, registering chocolate products in the Chocolate Record, and spinning the Today's Chocolate Gacha. As participants nurture Theo Theo, he will progress through different phases of growth until he reaches adulthood, at which point cocoa pods will begin to mature. Players can tap on these pods to harvest, translating their efforts into C Coins, a necessity for upgrading facilities within the game.

However, neglecting Theo Theo's care could lead to dire consequences. His condition can worsen from Normal to Weak and eventually to Sick. If left unattended, he will eventually die, necessitating the planting of a new Theo Theo.

Collecting and Supporting Characters

The game also features several lively supporters that assist players on their cocoa farming journey. Moreover, players can collect various outfits for Theo Theo called Hakama. There are 38 designs available, from seasonal patterns to motifs inspired by Meiji products, allowing users to express creativity and enhance motivation.

The Sound of Cocoa

In conjunction with the game's launch, Meiji has partnered with singer-songwriter Makiko Ohmuro, who provided the promotional theme titled Cocoa de Salsa. The catchy tune encapsulates the essence of cocoa through its origins and benefits, promoting a deeper understanding of cocoa in a fun and engaging way. You can watch the promotional video on their official YouTube channel.

Educational Initiatives Around Cocoa

Meiji has been committed to sustainable cocoa farming since 2006 through its Meiji Cocoa Support initiative. With the aim of enhancing the sustainability of cocoa production, the company directly engages with farmers and collaborates with various partners to improve the quality of cocoa beans and support cocoa farmers' livelihoods. Through this new app, Meiji hopes to raise awareness about these efforts and get more people excited about cocoa.

Insights from Meiji's Cocoa Support Initiatives

Through the Meiji Cocoa Support program, which began in 2006, the company has taken action to boost the sustainability of cocoa production by providing technical support and resources to farmers. By purchasing cocoa beans at premium prices, Meiji sustained efforts to improve production quality and improve farmers’ living conditions while contributing to environmental conservation.

Moreover, Meiji has successfully achieved its goal of sourcing 100% Sustainable Cocoa Beans ahead of schedule by ensuring full traceability to farmers, dealing with issues related to child labor, and addressing deforestation.

Upcoming Events and Engagements

Moreover, Meiji will be participating in the 28th National Candy Expo held in Asahikawa, Hokkaido, from May 30 to June 15, 2025. Attendees can experience the new app and learn about Meiji's innovative cocoa initiatives designed to engage and educate the public about sustainable farming practices.

This app marks a significant milestone in weaving digital engagement with real-world cocoa farming, as Meiji continues to advocate for sustainability.

For more information on the app, visit HonoBono Cocoa Farming Game App Page