Mavericks Enhances Corporate Communication with AI Video Generation
In the ever-evolving landscape of corporate communication, Mavericks, a Tokyo-based startup, has made significant strides with its video generation AI, NoLang. Launched in July 2024, NoLang has recently integrated two powerful features: the AI Real Avatar and Voice Cloning functionalities. These advancements empower businesses to create videos featuring the likeness and voice of executives without requiring their physical presence, streamlining the process of corporate communication remarkably.
A Revolutionary Solution for Corporations
Mavericks has introduced NoLang as a game-changing solution for IR, recruitment, and internal communications. By simply inputting text, PDFs, or various media, users can generate high-quality videos in mere seconds. As of now, the service has garnered over 150,000 registered users and has been adopted by more than 60 companies across Japan, establishing itself as one of the largest AI-generated video products in the country.
Incorporating video into corporate communication has recently gained renewed focus. Studies indicate that companies utilizing video messages from their leaders enjoy a 33% higher employee engagement rate, as well as a 10-point increase in shared goals and a sense of belonging among employees. However, busy executives often struggle to find the time to create these videos regularly. Mavericks sought to address this issue by integrating AI Real Avatar and Voice Cloning features into NoLang, enabling effortless video creation that maximizes executive presence while minimizing their involvement.
Elevating Investor Relations and Stakeholder Engagement
Use Case 1: IR and Shareholder Meetings
Traditionally, companies often faced constraints on the types of videos or materials they could provide to investors during quarterly financial announcements. With NoLang, executives can create tailored videos for different investor profiles—individuals, institutions, and international investors—within minutes from a single presentation document.
- - For Individual Investors: AI simplifies complex jargon into concise, digestible content, producing summary videos tailored for mobile viewing.
- - For Institutional Investors: Detailed videos encompassing financial reports and KPIs are produced, allowing for a logical and robust delivery of strategic insights, enhancing credibility.
- - For International Investors: The platform facilitates the quick creation of English-language financial explanation videos from Japanese documents, minimizing delays and ensuring timely communication.
By transforming previously time-consuming processes, NoLang significantly enhances the quality and volume of dialogue with all investor types.
Internal Communication and Cultural Connection
Use Case 2: Organizational Development and Internal News
With the rise of remote work and expansions across regions, conveying the executive vision to frontline employees can be challenging. NoLang addresses this by enabling weekly or even daily video updates from executives. Instead of limiting messages to quarterly town halls, managers can now share timely insights via engaging video content. By simply inputting text, staff can quickly generate videos that express executive sentiments, fostering a stronger connection across the organization.
Enhancing Recruitment and Branding Efforts
Use Case 3: Recruitment and Public Relations
Candidates are increasingly interested in the company's culture and environment, making direct messages from executive leadership crucial. NoLang allows executives to present the company's allure through customized videos. Personalized messages targeting specific candidates can be developed easily by modifying the text in the introductory scene of a base video. Including narratives about the company's foundation or challenges faced boosts relevance and attracts culturally-aligned talent.
Looking Forward
Mavericks aims to further free executives from routine communication tasks, redirecting their focus towards vital decision-making and dialogue. The roadmap for NoLang includes enhancing interactive features that allow AI avatars to respond to stakeholder inquiries, representing an era of hybrid management where AI and human interaction seamlessly coexist.
For more information about NoLang and its offerings, visit the official website:
NoLang for Business or connect with Mavericks to explore the potential of AI in your business communication strategies.