#Japan #Marina #Daikanyama #FUMIKODA #BILLY

Celebrate FUMIKODA's 9th Anniversary with a Special Popup Event

FUMIKODA, a prominent brand known for its combination of usability and stylish design in bags, will host a unique popup event in honor of its ninth anniversary. This exciting event will take place on October 21, 2025, at the Daikanyama T-SITE GARDEN GALLERY from 12:00 PM to 6:00 PM. Fans and followers of the brand are invited to join in the celebration, which will be graced by FUMIKODA's creative director, Fumi Koda, who will be present to welcome attendees personally.

A Special Collection

At the event, attendees will have the opportunity to explore the entire range of FUMIKODA products, including the much-anticipated MARINA box tote bag. Priced at ¥55,000, this tote is crafted from newly developed artificial leather made from marine waste, showcasing the brand's commitment to sustainability. Additionally, the MARINA will be available in three vibrant colors made from bamboo leather: Bamboo Beige, Bamboo Black, and Bamboo Green, all maintaining the same price point of ¥55,000.

The MARINA represents FUMIKODA's ongoing efforts to contribute to waste reduction while creating exceptional value in fashion. This initiative signifies the brand's deep-seated philosophy that merges practicality with eco-friendliness, redefining the role of bags in everyday life.

Exclusive Benefits for Attendees

Visitors to the popup will not only have access to the latest items but will also enjoy special perks:

• - Upcycle Gifts: The first 30 guests will receive a complimentary upcycle item of their choice, showcasing FUMIKODA's commitment to sustainability.
• - Mirror Charm Giveaway: Those spending ¥10,000 or more at the venue will be among the first 30 customers to receive a mirror charm (valued at ¥8,800) in their favorite color.

#myfumikoda Campaign

As part of celebrating its ninth anniversary, FUMIKODA is launching the #myfumikoda Instagram campaign to connect with its customers and express gratitude. Participants can enter the campaign by posting photos featuring FUMIKODA items and using the indicated hashtag. One lucky winner will be selected to receive the stylish 2-way backpack 'BILLY' in Space Silver (M size).

Campaign dates run from October 21st to October 31st, with entries being drawn on November 1st. Follow and participate through the official Instagram account @fumikoda.official.

FUMIKODA's Journey

Founded in 2016, FUMIKODA embodies a deep commitment to environmentally conscious practices in its production processes. Established by Fumi Koda, an IT consulting firm owner, the brand aims to create business bags that marry functionality and high design with minimal environmental impact. Beyond stylish bags, FUMIKODA also contributes to social causes: a portion of sales from the accessory line supports job training and IT education initiatives for children in orphanages. The brand further engages in sustainability through upcycling leftover materials, creating products with support facilities for people with disabilities, and a reuse project that collects and donates used bags to students.

FUMIKODA's unyielding dedication to the SDGs and sustainable fashion continues to inspire numerous individuals and businesses alike.

For more detailed information about their products and initiatives, visit the official website: FUMIKODA Official Site, or follow them on Instagram: @fumikoda.official.