Shibuya Welcomes the Innovative TAP COCKTAIL BAR: SummerFall TAP COCKTAILS
In a bold move to reshape drinking culture in Japan, WAKAZE is set to open the SummerFall TAP COCKTAILS on October 30, 2025, in the vibrant heart of Shibuya, Tokyo. As the first direct store for their sparkling sake brand "SummerFall," this innovative bar promises to bridge traditional Japanese practices with modern cocktail culture, inviting both locals and visitors to explore a new realm of flavor and experience.
A Refreshing Concept
Under the catchy tagline "PLAY TOKYO BUBBLES," SummerFall TAP COCKTAILS aims to present genuine cocktails in a relaxed environment that welcomes everyone. No longer just a luxurious item for adults, cocktails are now accessible to a younger crowd who seek authentic experiences rather than just flashy drinks. The establishment will provide beautifully crafted cocktails starting from just 900 yen, ensuring that anybody can enjoy a premium drinking experience without prior cocktail knowledge.
The mastermind behind the cocktail menu is Atsushi Suzuki, a renowned bartender recognized by the "World’s 50 Best Bars." His expertise ensures that the 20 unique cocktails not only reflect the essence of Japanese flavors like yuzu, wasabi, and sansho but also offer an experience that can only be found at SummerFall. Additionally, the designs for logos and merchandise have been created by the LA-based creative agency Dayjob, further ensuring that the aesthetics match the high quality of the cocktails offered.
Catering to the New Generation
A noticeable shift in drinking habits has emerged among the youth. Surveys show that around 60% of young people drink less alcohol, preferring to enjoy their time without overindulging. However, they still wish to celebrate with high-quality beverages. SummerFall TAP COCKTAILS is designed to cater to this craving for real experiences — not just vibrant visuals. The commitment is to balance light, easy drinking with international quality, creating a unique atmosphere where friends can share their experiences and indulge in extraordinary cocktails worth posting on social media.
The Draft Cocktail Experience
At SummerFall TAP COCKTAILS, guests can expect a novel "draft cocktail" experience, introducing an exciting and casual way to enjoy cocktails from a tap. Each cocktail incorporates seasonal and local Japanese flavors, transforming the tap experience into something genuinely unique. The innovative partnership between WAKAZE and Suzuki promises a captivating journey for guests, merging the vibrancy of Tokyo trends with authentic Japanese craftsmanship.
Suzuki shared, "I believe that cocktails have always been associated with special occasions. With this collaboration, I hope to present a space where more people can casually enjoy authentic cocktails, making use of the innovative tap style along with Japanese flavors, providing a truly unique experience."
Meet the Collaborators
Atsushi Suzuki began his bartending career in Tokyo before taking his talent internationally. At just 24, he moved to New York, where he honed his skills at the famed "Angel's Share" and has since gathered accolades across the globe, including winning the "Buffalo Trace Cocktail Competition" and becoming the champion of the world cocktail competition representing China.
Dayjob, the production partner, focuses on branding and design, not only creating visually stunning products but also experiences that resonate with millennials and Generation Z. They are dedicated to establishing brands that connect deeply with the culture they serve, making them a perfect fit for the innovative spirit of SummerFall.
Store Information
SummerFall TAP COCKTAILS is located at 42-4 Udagawacho, Shibuya, Tokyo, with a cozy layout of around 60 square meters. Official store openings will be celebrated on October 30, 2025, with operations scheduled from 5 PM until 1 AM the following day, closed on Mondays. The menu features cocktails based on SummerFall, including unique flavors such as wasabi, sansho, and yuzu, among non-alcoholic tea cocktails and SAKE BEER to ensure a diverse offering.
As preparations gather speed, a media preview event is set for October 24, while general public openings are awaited with excitement. Attendees can experience the draft cocktail bar's innovations first-hand and capture Instagram-worthy moments to share.
SummerFall isn't just about drinks; it represents a new lifestyle, a culture of enjoyment without excess, and a thrilling chapter in Japanese beverage history that WAKAZE continues to shape with dedication and creativity. For more information, visit
WAKAZE Official Site.