Dedola Global Logistics Launches New Brand Identity After 20 Years

Dedola Global Logistics Unveils a Bold New Brand Identity

In July 2025, Dedola Global Logistics, a prominent player in the logistics industry, revealed a comprehensive brand identity update. This significant move marks the fourth evolution in the company's journey, coinciding with their 50th anniversary. By embracing a fresh and modern look, Dedola is not only honoring its rich history but also aiming to demonstrate its commitment to innovation, precision, and personalized service in logistics.

A Legacy of Precision and Care

Founded in the 1970s as Trans-Intermodal Transport, and later evolving into Dedola International, the company's history has always been marked by a focus on delivering exemplary service. The updated branding aims to reflect these core values while showcasing the technological advancements that have shaped the logistics sector over the years.

Marc Dedola, CEO, emphasized the importance of maintaining the company's identity while refreshing its public image. He stated, "Our identity has always been rooted in honesty, dependability, and precision in how we serve our clients and run every part of our business. This rebrand not only honors what we've built over the last 50 years but also brings to life how we're moving forward." The rebranding initiative is designed to align Dedola's image with its reputation as a transparent, tech-driven organization focusing on long-term partnerships.

A Fresh Look to Match Modern Standards

The brand update includes a striking new logo, updated typography, and a streamlined color palette, which together embody the innovation, experience, and transparency Dedola strives for. The newly launched website, accessible at www.dedola.com, offers users an intentional and personalized design experience that reflects the company's renewed commitment to client service.

Stephen Dedola, the Chief Innovation Officer, shared insights on the design journey that propelled the rebranding endeavor. "As we approached our 50th, the big question was, 'What's next?' My exploration into AI opened up exciting possibilities. Every answer led to more interesting questions, reshaping our approach towards client service. Our branding is our message—precision delivered by real people, enhanced by smart tech. We aim to enhance peace of mind, accelerate processes, and improve visibility for our clients."

To achieve a cohesive visual narrative, Dedola collaborated with Birkley London, a design firm that helped articulate the company's vision through its aesthetic. Anna Pelova, Birkley’s Creative Director, noted, "The new brand celebrates Dedola's 50-year journey and communicates its commitment to precision with bold headlines and a contemporary yet intimate visual identity. Every detail was meticulously crafted to reinforce their promise of personal logistics services."

Looking Ahead: Emphasizing Technological Innovation

The rollout of the brand update encompasses a new logo, redesigned website, brand video, and an extensive multi-channel campaign using email, social media, and other platforms. Dedola's core philosophy remains steadfast: logistics should be precise, service should be personal, and clients should always feel valued.

The company continues to evolve with the times, investing in cutting-edge solutions, including their upcoming HarmonyTi mobile app. This powerful tool is set to provide clients with detailed HTS code level and landed cost projections, along with AI-driven material classification suggestions to navigate the complexities of logistics effortlessly. Dedola Global Logistics is resolutely focused on delivering value and peace of mind to its clients, as they prepare for the exciting developments that lie ahead.