#Singapore #DEA #Play-to-Earn #Digital Entertainment Asset

New Strategic Capital Business Partnership Agreement

Digital Entertainment Asset Pte. Ltd. (DEA) has officially announced its new strategic partnership with a capital investment of up to 1 billion yen. This initiative aims to integrate innovative solutions that address social issues through gaming and financial services. By leveraging their combined strengths, both organizations seek to create a positive social impact while pursuing economic growth.

Objectives of the Partnership

Founded in Singapore in 2018, DEA operates a Play-to-Earn (P2E) gaming platform called "PlayMining" and an NFT marketplace, issuing its unique cryptocurrency, DEAPcoin (DEP). DEA has previously collaborated with power companies to launch a social contribution game, "PicTrée," which successfully employed gamification to address societal challenges.

Recognizing DEA's established digital economy build using blockchain technology, the partnering companies see significant market expansion potential across various business sectors. The strategic partnership is set to focus on the following areas:

1. Joint Development of Gamification Solutions: Together, the companies will create solutions that utilize gamification to tackle societal challenges. This effort will include collaborative sales strategies targeting businesses of all sizes, from large corporations to small enterprises.
2. Data Management and New Business Models: By managing user behavioral data on the blockchain, they will build new business models focused on data utilization. This data-centric approach aims to maximize profitability while enhancing user experiences.

Through this strategic alliance, the companies aspire to expand revenue opportunities not only within their business realms but also for the private equity (PE) investees affiliated with the firm.

First Initiative

The first collaborative venture involves Bio Search, a U.S.-originated bio-intelligence firm that holds a majority share under the investment of JIA. They plan to develop and market "Focus Pocus," a game designed to enhance human resources and skills development within the health tech domain. This collaboration is anticipated to broaden educational outreach and development in those fields.

CEO Comments

Naoto Yoshida, Co-CEO of Digital Entertainment Asset Pte. Ltd.

Naoto Yoshida expressed great pride in receiving substantial support from JIA, which is pivotal for the acceleration of DEA's socially driven gaming initiatives. He noted that the partnership carries the philosophy of balancing enjoyment with societal contribution. The goal is to expand the outreach of "Focus Pocus" into a service that supports talent and skills development, promoting an inclusive society where individuals can thrive through the power of gaming.

Naoto Shiraiwa, Representative Director of Japan Investment Advisors Co., Ltd.

Naoto Shiraiwa highlighted the commitment of his company to contribute to society through financial services. He has expressed excitement about this collaboration with DEA, emphasizing the opportunity for innovative solutions to societal challenges that arise from their combined expertise in high-level technology and marketing. They will specifically work on solutions that encourage social participation for individuals with disabilities, aiming to uncover talents and insights that enhance societal wealth.

Overview of Digital Entertainment Asset Pte. Ltd.

1. Company Name: Digital Entertainment Asset Pte. Ltd.
2. Location: 20 ANSON ROAD #11-01 TWENTY ANSON SINGAPORE 079912
3. Executives: Founder & CEO – Naoto Yoshida, Founder & Co-CEO – Kozo Yamada
4. Business: Gamification platform business
5. Established: August 2018
6. Website: dea.sg/jp

Overview of Japan Investment Advisors Co., Ltd.

1. Company Name: Japan Investment Advisors Co., Ltd.
2. Location: Chiyoda-ku, Tokyo, Japan
3. Executive: Representative Director – Naoto Shiraiwa
4. Business: Financial solutions
5. Established: September 2006
6. Website: jia-ltd.com

Overview of Bio Search

1. Company Name: Bio Search Co., Ltd.
2. Location: Chuo-ku, Tokyo, Japan
3. Executive: Representative Director – Takahiro Ohmuro
4. Business: Development of next-generation biosensing devices, data analysis, healthcare manufacturing.
5. Established: September 2018
6. Website: biosearch.co.jp

This collaboration is an exciting step forward, combining the gaming industry with financial solutions, fostering innovative ideas that have the potential to address societal issues effectively. By integrating diverse talents and technologies, both companies are poised to contribute significantly towards a thriving and inclusive society.