Causal's Remarkable Achievement: Three B2B Elevation Awards for Innovative Marketing with WEX

In a significant achievement within the digital advertising landscape, Causal, an acclaimed provider of digital advertising solutions, has been honored with three prestigious B2B Marketing Elevation Awards. These accolades were awarded for Causal’s innovative marketing campaign in collaboration with WEX®, a front-runner in intelligent payment solutions. The campaign, titled "Driving Measurable Growth Through Multichannel Marketing," not only showcased Causal's marketing prowess but also redefined WEX’s branding strategy.

The campaign received:

- Gold for Best Growth Marketing Program
- Silver for Best Data-Driven Strategy
- Silver for Best B2B at Scale Program

The B2B Marketing Elevation Awards celebrate excellence in business marketing across the United States, recognizing organizations that demonstrate substantial growth, set industry benchmarks, and push creative boundaries. Causal's successful campaign represents a transformation from a partner-led initiative to an independent performance engine, facilitating measurable, long-term impact through strategic marketing. By harnessing audience intelligence, advanced measurement, and coordinated activation across various digital platforms including Display, Video, Connected TV (CTV), and YouTube, the campaign achieved notable business outcomes while enhancing brand equity.

Jennifer Laing, Causal's Senior Vice President of Operations, commented on the achievement: "Winning across all three categories is an incredible honor and a reflection of what can be achieved when innovative strategy, advanced data, and strong client partnerships come together. We are grateful to WEX for their trust in us and proud to showcase the power of measurable, scalable B2B marketing."

The campaign is based on the principles established by Binet and Field, and it has been validated through third-party performance lift studies. Causal's media strategy was designed to shift WEX's growth trajectory from short-term partner activation to a sustained, full-funnel performance model. The development of the proprietary Causal Performance Model was key, allowing WEX to evaluate the short- versus long-term effects of their media strategies effectively. Remarkably, this approach enabled WEX to surpass the 60% long-term effectiveness threshold for the first time in 2025.

Leah Kastner, the Manager of Targeted Digital Marketing at WEX, shared her insights: "Causal has been an invaluable partner in helping us navigate a complex media landscape and scale our brand efficiently. This recognition highlights what is possible when you pair precise behavioral insights with a bold, multichannel strategy."

These three awards not only enhance Causal’s reputation as a leader in delivering innovative and outcome-focused marketing strategies but also underscore their commitment to aiding brands in maneuvering through the complexities of today’s media environment via data-driven audience development and programmatic activation.

About Causal

Causal operates as a leading programmatic audience development and activation solution. Focused on innovation and data-driven strategies, Causal empowers top advertisers worldwide to rethink audience engagement while successfully exceeding media performance objectives. Leveraging unique data and robust optimization methods, Causal applies a human-centric approach to data science and campaign activation, leading to superior results.

About WEX

WEX (NYSE: WEX) presents the global commerce platform designed to simplify business operations. They have developed an extensive ecosystem that offers seamlessly integrated, personalized solutions for customers globally. By leveraging rich data and specific expertise, WEX aims to assist companies in overcoming complexities, thus enabling them to realize their full potential.