#Japan #Tokyo #Fujikyu Group #Samizu #Tanaka Katsuki

Celebrating 5 Years of 'Samizu'

Fujikyu Group's Fujiminera, headquartered in Shibuya, Tokyo, proudly announces a campaign to celebrate the fifth anniversary of 'Samizu', set to commence on December 23, 2025. This unique campaign allows customers purchasing 'Samizu' at designated facilities to receive an original sticker—designed by manga artist Tanaka Katsuki—featuring the 'Samizu' bottle design and logo. Each customer will receive one sticker randomly for every bottle purchased, with a total of three different designs available. Additionally, an SNS posting campaign will offer participants a chance to win day-use tickets for hot spring facilities affiliated with Fujikyu Group.

'Fifth anniversary of Samizu' is a moment for reflection as it serves as a significant milestone for Fujiminera, a pioneer in Japanese mineral water dating back to 1929. 'Samizu' was launched on November 16, 2020, inspired by the concept of 'a water to enjoy after a sauna session'. With the backing of Tanaka Katsuki's design artistry, 'Samizu' delivers a refreshing experience with its mildly alkaline soft water sourced from the foothills of Mt. Fuji, enriched with naturally occurring minerals that enhance its smooth taste. The distinctive bottle design has garnered attention and praise, making it a beloved choice among sauna, bath, and accommodation facilities.

With the 'Samizu' fifth anniversary campaign, Fujiminera invites everyone to indulge in the refreshing taste of 'Samizu' alongside their sauna sessions, experiencing the deep sense of 'totonoi'—a feeling of balance and satisfaction that arises from indulging in self-care.

Campaign Details

1. Campaign Start Date: December 23, 2025 (Tuesday)

2. Campaign Activities:
- ### Original “Totonoi” Sticker Giveaway
- Overview: For every bottle of 'Samizu' purchased at participating hot spring facilities, customers will receive one original sticker. Stickers feature designs inspired by Tanaka Katsuki related to the 'Samizu' bottle and brand logo, available in a random selection of three types.
- Participating Facilities: Beginning December 23, 2025
- Hotel Mount Fuji (Yamanashi Prefecture)
- Fujiyama Onsen (Yamanashi Prefecture)
- Sagamiko Onsen Ururi (Kanagawa Prefecture)
- Atami Seaside Spa & Resort (Shizuoka Prefecture)
- Additional facilities will be added focusing on metropolitan regions over time.
- For facilities interested in carrying 'Samizu' or participating in this campaign, please contact: E-mail: [email protected]

- ### SNS Posting Campaign
- Overview: By following Fujiminera’s official social media accounts and posting images featuring 'Samizu' with the hashtag #サ水5周年, participants will enter a draw to win exciting prizes, including day-use tickets to:
- Hotel Mount Fuji (2 pairs for 4 people)
- Fujiyama Onsen (2 pairs for 4 people)
- Sagamiko Onsen Ururi (2 pairs for 4 people)
- Campaign Period: Posts must be made between December 23, 2025, 00:00, and February 28, 2026, 23:59.
- Follow and post on one of the Fujiminera's official social media platforms: X (formerly Twitter) or Instagram.

Product Overview

1. Product Name: Samizu
2. Type and Source: Natural Mineral Water (Sourced from Fujiyoshida, Yamanashi Prefecture)
3. Volume and Packaging: 500ml / 24 bottles per case
4. Shelf Life: 2 years from the manufacturing date
5. Retail Price: 160 JPY (before tax)
6. Product Page: Samizu Product Page

Company Overview

• - Company Name: Fujiminera Co., Ltd.
• - CEO: Kosuke Kubota
• - Founded: August 18, 1929
• - Location: 1-55-7 Hatsudai, Shibuya, Tokyo
• - Business Scope: Manufacture and sale of mineral water, production and sale of wine vinegar
• - Official Website: Fujiminera Official Website