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Insurance Rankings for November 2025 Released by Ko no Hoken!

Sasuke Financial Lab, headquartered in Chiyoda, Tokyo, has unveiled its latest insurance rankings for November 2025, conducted through its comparison and quote site, Ko no Hoken. This comprehensive survey gathered insights from 80,143 respondents who visited the platform during September 2025.

Overview of the Survey

• - Purpose: To assess the popularity of various insurance products based on application counts and transitions between insurance companies.
• - Conducted By: Sasuke Financial Lab Co., Ltd.
• - Target Audience: Users who visited Ko no Hoken!
• - Valid Responses: 80,143 entries.
• - Survey Period: From September 1 to September 30, 2025.

Popular Insurance Categories

The survey highlights several categories including life insurance, medical insurance, auto insurance, and pet insurance. Here’s a detailed look at the top products:

Life Insurance (Death Insurance) Rankings

1. Hanasaku Life - Hanasaku Term Life Link
2. Orix Life - Whole Life Insurance RISE Link
3. Lifenet Life - Family Insurance Link

Medical Insurance Rankings

1. Hanasaku Life - Hanasaku Medical Link
2. Orix Life - Medical Insurance CURE Next Link
3. Medicare Life - New Medifit A (Ace) Light Plan (25) Link

Cancer Insurance Rankings

1. Hanasaku Life - Hanasaku Cancer Insurance Link
2. Lifenet Life - Double Award Link
3. Nanairo Life - Nanairo Cancer Treatment Insurance Extreme Link

Auto Insurance Rankings

1. Mitsui Direct General Insurance - Strong and Gentle Car Insurance Link
2. Rakuten General Insurance - Drive Assist (Personal Auto Insurance) Link
3. AXA General Insurance - AXA Direct Auto Insurance Link

Pet Insurance Rankings

1. Little Family Short-Term Insurance - Wan Days & Nyan Days Link
2. Japan Pet Short-Term - Inu to Neko Insurance Next Link
3. FPC - Pet Insurance Max Link

What is Ko no Hoken?

Ko no Hoken is a digital insurance agency that allows users to complete their insurance selections entirely online. By offering quotes, comparisons, evaluations, and applications digitally, Ko no Hoken aims to provide a world where individuals can choose the insurance that best fits their needs. The platform is designed for user-friendliness, utilizing illustrations and infographics to simplify the often-complex world of insurance. Comprehensive reviews and expert comments are available, enabling users to consider their options anytime and anywhere with internet access.

About Sasuke Financial Lab Co., Ltd.

Founded with the mission to create a world where individuals can select the insurance that suits them best, Sasuke Financial Lab aims to remove the stigma of insurance being overly complicated. It operates the digital insurance agency Ko no Hoken and supports the insurance industry through various system developments and marketing services.

For detailed insights into all the rankings and to explore the available insurance options, visit Ko no Hoken at konohoken.com.

Company Information

• - Name: Sasuke Financial Lab Co., Ltd.
• - Headquarters: 1-6-1 Otemachi, Chiyoda, Tokyo, 2nd Floor Otemachi Building, within FINOLAB.
• - Established: March 2016
• - CEO: Kiyotaka Matsui
• - Business Focus: Digital Insurance Agency, InsurTech

Official Social Media: Follow Ko no Hoken on Twitter, Facebook, Instagram, and YouTube for the latest updates!