#Japan #Bloom #Gyutan Keyaki #Tochigi #Meat Day

Gyutan Keyaki's Menu Refresh: An Exciting New Era

Starting October 29th, recognized as Meat Day in Japan, "Gyutan Keyaki" will unveil a completely revamped menu across all its locations. This initiative is spearheaded by BLOOM Co., Ltd., headquartered in Utsunomiya, Tochigi. The company, led by CEO Tomotaka Furuyama, is dedicated to bringing the rich flavors of thick-cut gyutan to an even wider audience.

Introducing the Aged Keyaki-tan

Among the highlights of the new menu is the introduction of the "Aged Keyaki-tan," which promises to encapsulate all the traits that made the original thick-cut gyutan a favorite, enhanced through maturation to intensify its flavors. This new staple aims to retain the original charm while catering to a broader range of culinary desires.

In addition to the traditional set meal that combines barley rice, tail soup, tororo, and pickles, diners will now have the option to choose from sets that include the "Soup Set" and "Stew Set," allowing them to pair their meals according to their mood on any given day.

Catering to Diverse Eating Preferences

With the growing trend of diversifying dining experiences, customers are increasingly looking for ways to combine their meals according to their specific tastes and occasions. Observing this shift, BLOOM has reconstructed its offerings to cater not just to those wanting hearty meals, but to those leaning towards lighter options or vegetable pairings. With the "Aged Keyaki-tan" leading the charge, the menu supports a variety of preferences, making it suitable for families, solo diners, or those looking for appetizers to enjoy with drinks.

The New Brand Message: Thick, Tender, and Delicious

BLOOM carries forward its well-established brand message of "Thick, Tender, and Delicious" while adapting to contemporary dining environments with a fresher, more customizable experience. The launch of the "Aged Keyaki-tan" will allow patrons to enjoy a uniquely soft and flavorful dish that recognizes and shatters the preconceived notion that gyutan is always thin and tough.

The new offerings include:

• - Aged Keyaki-tan BBQ: Available in different portions (4 cuts for 1200 yen, 6 cuts for 1800 yen, and 8 cuts for 2400 yen).
• - Soup Set: A delightful combination of barley rice and tail soup for just 400 yen.
• - Stew Set: Featuring a mini salad and gyutan stew for 700 yen.
• - Sendai Style Set: Embracing the classics at an affordable 500 yen.

(Prices include tax.)

Stores in Miyagi and Tokyo will feature some variations in their menu selections.

The Essence of Gyutan Keyaki

Gyutan Keyaki aims to create surprise and delight through exceptional gyutan dining experiences, positioning itself as a go-to destination for those seeking a satisfying reward or a special treat. Through a symbolic logo that incorporates the traditional Shippō-pattern and the trademark tagline "Thick, Tender, Delicious," the brand highlights the joy of gyutan.

The flagship "Special Premium Gyutan BBQ Set" has even been awarded the Grand Prix in the Specialty Category at the Japan Food Selection's 79th awards, owing to its impressive thickness and tenderness, balanced with exceptional juiciness.

As part of its rebranding effort, BLOOM aims to expand across Japan rapidly, looking toward a goal of 100 locations by 2030, while successfully managing 26 restaurants across various genres, including gyutan and gyoza. Generating smiles among customers and staff through quality food remains its core mission.

For more updates, check out the official Instagram account of Gyutan Keyaki: Gyutan Keyaki Instagram.

Conclusion

This new chapter for Gyutan Keyaki represents an exciting fusion of tradition and adaptability, catering to the diverse preferences of modern diners while maintaining the essence of what makes gyutan beloved to many. Prepare yourself for a captivating gyutan experience like never before!