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rini: Where Skincare Meets Play for Kids

In an exciting development in the world of children’s skincare, rini has officially launched, marking a significant step towards innovative and safe cosmetic products for kids. Founded by friends and parents Shay Mitchell, Esther Song, and Matte Babel, this brand has emerged from a shared understanding of the unique challenges that parents face when seeking appropriate skincare for their children.

rini, which means 'children' in Korean, is specially crafted to cater to the delicate skin of young ones aged two to teen. It aims to provide families with dermatologically tested products that are both fun and functional. The initial collection features an array of products, including the world's first hydrogel face masks specifically designed for kids. These masks come in charming designs including puppies, unicorns, and pandas, making skincare an engaging activity rather than a chore.

The inception of rini stemmed from actual parenting scenarios. Shay Mitchell recounts moments at birthday parties, where face paints would remain stubbornly on their skin, or during princess makeovers where unsuitable products were used. These everyday experiences identified a clear demand for skincare solutions that not only protect but also soothe and nurture kids’ skin effectively. With this understanding, rini endeavors to fill that gap by ensuring children can enjoy their playtime while parents can rest easy about product safety.

Innovative Formulations and Safe Ingredients

What sets rini apart is its commitment to using only safe and effective ingredients that parents can trust. The brand collaborates with leading pediatric chemists and laboratories in South Korea to create formulations that exceed safety standards. Each product is compliant with the EU Cosmetic Regulation (EC) 1223/2009, which prohibits over 1,700 harmful ingredients. Such rigorous compliance provides parents with peace of mind while ensuring that children are shielded from harmful substances.

The debut product line offers a hydrating hydrogel mask that is 95.6% naturally derived and infused with Vitamin B12 to nourish delicate skin. Moreover, the after-sun hydrogel mask, comprising 94.8% natural origin ingredients, is ideal for soothing sunburns and environmental stressors. Both products are designed to support children’s playful activities while prioritizing skin health.

In addition to masks, rini has introduced everyday sheet masks made from 100% cotton, featuring a proprietary serum enriched with White Tremella Mushroom Extract and Vitamin E for daily nourishment. With these fun and educational products, kids are not just participants in skincare but are also encouraged to express themselves creatively.

The Vision Behind the Brand

The vision behind rini transcends just skincare; it is about fostering imagination and boosting children’s confidence. Esther Song emphasizes that the brand is committed to nurturing kids’ self-expression while using products that are thoughtfully crafted for their skin. Through its innovative skincare solutions, rini reinforces the idea of safe self-expression, ensuring that both children and parents can enjoy a harmonious relationship with skincare.

As we look towards the future, rini aims to expand its offerings, with an entire collection of kid-friendly skincare and play products anticipated to be available by summer 2026. These products promise to integrate creativity and care seamlessly, reflecting the brand’s mission of supporting the growing minds of Little Faces with Big Imaginations.

Conclusion

rini is set to revolutionize the children’s skincare market by offering products that parents can trust and kids will love. Each product combines advanced formulations with fun designs, making skincare an enjoyable experience for children. With rini, every child can play freely, and every parent can feel confident about the products they choose. Whether it’s for sun-soothing care or hydration, rini promises a new era of skincare made just for kids. For more information about rini and to browse their initial product offerings, visit heyrini.com today!