Hisense Laser TV Retains Global Dominance for Six Consecutive Years

Hisense Laser TV Retains Global Dominance for Six Consecutive Years



In the competitive landscape of consumer electronics, Hisense has proven its prowess by retaining the number one spot in the Laser TV category for six consecutive years. According to the latest market analysis from international research firm Omdia, Hisense's Laser TV captured an impressive 65.8% of the global market share in 2024. This remarkable statistic indicates that for nearly every two out of three laser TVs sold worldwide, one was manufactured by Hisense.

As one of the pioneers in the laser display market, Hisense has consistently evolved its technology and product lineup. The transition from single-color to advanced triple-color laser systems, coupled with the upgrade from basic 4K resolution to higher-definition 8K offerings, illustrates the brand's commitment to innovation. Moreover, Hisense has stepped into the realm of ultra-large screen TVs by introducing flexible designs such as rollable and foldable screens.

In pivotal markets including the United Kingdom, Italy, Spain, and Poland, Hisense experienced a staggering triple-digit growth in 2024 alone. This expansion is further emphasized by increases of over 70% in sales across France, Australia, and Germany, highlighting the brand's strong international presence.

Hisense’s PX3-PRO TriChroma Laser Projector has recently garnered additional accolades by claiming the top award at the 2024 Prestigious Projector Showdown, a competition that evaluates ultra-short throw projectors. Notably, the PX3-PRO stood out due to its exceptional features: a native contrast ratio of 3,000:1, a brightness of 3,000 ANSI lumens, and the innovative TriChroma™ triple laser technology. These advancements are setting new benchmarks in the home entertainment sector.

Furthermore, Hisense remains at the forefront of user health and environmental sustainability. Their Laser TVs feature certifications from TÜV Rheinland for Low Blue Light and Flicker-Free technology, which mitigate eye strain, thus prioritizing consumer well-being. Additionally, the Laser TV PL1 received ISO 14067 carbon footprint verification, underscoring Hisense’s commitment to reducing environmental impact.

Hisense's relentless pursuit of quality and innovation has not only solidified its leadership position but has also raised the standards within the industry for ultra-large screen technology. As the brand continues to expand with strategic innovations and substantial growth, it is clear that Hisense is poised to maintain its dominance in the ever-evolving home entertainment landscape.

About Hisense


Founded as a prominent global name in home appliances and consumer electronics, Hisense has consistently ranked high in various market segments. According to Omdia, Hisense secured the second position globally in total TV shipments from 2022 to 2024, while also taking the lead in the 100 inches and larger TV segment between 2023 and 2024. The company's rapid growth trajectory has established its operational presence in over 160 countries, focusing on multimedia products, home appliances, and intelligent IT solutions.

Topics Consumer Products & Retail)

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