Ureru Net Advertising Group Launches Microsoft Ads for Total Domination in Search Advertising

Ureru Net Advertising Group Launches Microsoft Ads

Ureru Net Advertising Group Inc., based in Fukuoka, has announced the launch of Microsoft Ads, marking a significant milestone in their capability to offer extensive search advertising. With this new addition, the company now fully engages with the three largest search advertising platforms—Google Ads, Yahoo Ads, and Microsoft Ads—achieving what they call “total domination in search advertising.”

What is Microsoft Ads?

Microsoft Ads is an integrated advertising platform that allows the delivery of search, display, and video ads across various premium Microsoft-owned spaces such as Bing, MSN, and Outlook. Utilizing audience data based on occupation, industry, and interests, this platform employs AI for real-time analysis, ensuring optimal ad placement based on search intent.

Since its launch in Japan in 2022, Microsoft Ads has faced minimal competition and maintains a low cost-per-click (CPC), making it particularly advantageous for industries dealing with high-value products, including finance, real estate, and SaaS.

Globally, Microsoft’s advertising business is expanding robustly. For the fiscal year 2024, revenues are projected to reach $12.576 billion, up 12% year-over-year excluding traffic acquisition costs. The momentum is set to continue into the second quarter of 2025, with expectations of a 21% growth, cementing Microsoft Ads as a key channel going forward.

Achieving Total Domination in Search Advertising

With Microsoft Ads now in their arsenal, the Ureru Net Advertising Group has successfully consolidated its capabilities across all major search platforms. Previously, they achieved substantial results primarily through social media like Facebook, Instagram, and LINE. However, the addition of Microsoft Ads allows for a significant entry point into user acquisition driven by search needs.

This new strategy enhances their hybrid model that combines performance-based advertising with operational advertising, particularly within the D2C sector. The integration of Microsoft Ads empowers Ureru to strengthen its contribution to client companies significantly.

Market Impact and Outlook

One of the standout features of Microsoft Ads is its ability to reach unique audiences, such as high-income individuals and business professionals, who are less accessible through other media channels. Leveraging the dominance of Microsoft’s Windows platform, including browsers like Microsoft Edge and search engines like Bing, expands the channels for advertisers, enabling outreach to previously unreachable segments.

Furthermore, with complete access to all three major search advertising platforms, Ureru enhances its proposal strength to advertisers. Clients already utilizing Ureru's social media advertising will gain additional value through cross-channel optimization, maximizing ad acquisition efficiency.

By offering a service framework that uniquely combines performance-based, social media, and search advertising, Ureru positioned itself as a leader in maximizing client efficiency in ad acquisition. Moving forward, Ureru remains committed to leveraging its extensive expertise focused on driving sales, aiming not just to excel in performance-based advertising but also in operational advertising domains, thereby boosting sales for D2C businesses.

Currently, the immediate impact on the company's consolidated performance is anticipated to be minimal; however, it is expected to positively influence the company’s performance and corporate value in the medium to long term. Should any significant developments arise, Ureru will promptly make them public.