Hitachi Solutions Achieves Sustainability Recognition
Hitachi Solutions, headquartered in Shinagawa, Tokyo, has proudly announced its recognition at the 46th Japan BtoB Advertising Awards held on June 16. The company received the prestigious Sustainability Award for two consecutive years, honoring its commitment to sustainability within its business operations. This accolade celebrates three notable projects: the
SX Calendar 2025, the
Sustainability Action Book 2024, and the information magazine
ProWise.
About the Award and Winning Projects
The Japan BtoB Advertising Awards, hosted by the Japan BtoB Advertising Association since 1980, aims to enhance BtoB advertising, promoting the development of corporate communication efforts. The award categorizes submissions into 15 divisions, including PR magazines, calendars, newspaper ads, and magazine ads. Hitachi Solutions continues to shine in this competitive space with multiple accolades in its history.
This year, the
SX Calendar 2025 stood out by eliciting visions of the future from stakeholders within Hitachi’s “Haromin” community, utilizing generative AI to visualize these ideas artistically. Furthermore, the
Sustainability Action Book 2024 and
ProWise magazine were recognized for actively disseminating information and inclusively promoting transparency in operations. Out of 436 entries, Hitachi’s projects were selected for their comprehensive contributions toward sustainability.
Sustainability Initiatives at Hitachi Solutions
Hitachi Solutions is deeply committed to driving transformation towards sustainability through its
Sustainability Transformation (SX) initiatives. Identifying crucial challenges for the long term in April 2024, the company emphasizes collaboration, leveraging diverse perspectives, and creating value chains that inspire a thrilling future. In addition, the company has launched
Haromin, an open community aimed at engaging participants in sustainable developmental discussions.
Insights on SX Calendar 2025
Each year, Hitachi Solutions produces a unique desk calendar as a gesture for the New Year to stakeholders, featuring new designs. The 2025 edition revolves around the theme of “Co-creation of Humans and AI.” It envisions the future society of 2050 through creative illustrations powered by generative AI, originating from ideas expressed by employees and others involved in
Haromin. Significantly, the calendar's paper is made from recycled washi sourced from materials collected within the company, reinforcing its sustainability message.
Overview of Sustainability Action Book 2024
The
Sustainability Action Book 2024 advances information disclosure to a consolidated global information flow reflecting the company's activities. It articulates various sustainability initiatives in line with 11 key areas of focus, emphasizing Hitachi's invaluable asset—its people. Through its pages, the book published stories that spotlight the faces and thoughts of employees who embody the company’s vision and dedication.
Features of ProWise Magazine
Since its inception in 2005,
ProWise magazine serves as an intellectual resource, delivering insights and useful information to readers. An engaging seasonal publication, it was revitalized in 2022 with diverse content, including interviews with leading figures from various fields and stimulating discussions designed to spark curiosity and encourage discovery. Some issues of
ProWise are available in digital formats online, expanding its reach and accessibility.
Looking Ahead
Hitachi Solutions is dedicated to realizing a sustainable society. Through
ProWise, the owned media platform
Action for the Future, and their social media accounts (X and Instagram), they continue to share valuable information that addresses social challenges. The company is committed to ongoing collaboration with stakeholders and advancing sustainability through digital transformation (DX).
To learn more about Hitachi Solutions and its initiatives, visit
Hitachi Solutions Website.
Contact Information
For inquiries related to
ProWise, please reach out to:
- - Takahashi and Fuji
- - Hitachi Solutions Sustainability Promotion Headquarters, Brand Communication Department
- - Email: hs-prowise@mla.hitachi-solutions.com
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