Hitachi Wins Award
2025-07-15 03:11:24

Hitachi Solutions Wins Sustainability Award at 2025 Japan BtoB Advertising Awards for Second Consecutive Year

Hitachi Solutions Achieves Sustainability Recognition



Hitachi Solutions, headquartered in Shinagawa, Tokyo, has proudly announced its recognition at the 46th Japan BtoB Advertising Awards held on June 16. The company received the prestigious Sustainability Award for two consecutive years, honoring its commitment to sustainability within its business operations. This accolade celebrates three notable projects: the SX Calendar 2025, the Sustainability Action Book 2024, and the information magazine ProWise.

About the Award and Winning Projects


The Japan BtoB Advertising Awards, hosted by the Japan BtoB Advertising Association since 1980, aims to enhance BtoB advertising, promoting the development of corporate communication efforts. The award categorizes submissions into 15 divisions, including PR magazines, calendars, newspaper ads, and magazine ads. Hitachi Solutions continues to shine in this competitive space with multiple accolades in its history.

This year, the SX Calendar 2025 stood out by eliciting visions of the future from stakeholders within Hitachi’s “Haromin” community, utilizing generative AI to visualize these ideas artistically. Furthermore, the Sustainability Action Book 2024 and ProWise magazine were recognized for actively disseminating information and inclusively promoting transparency in operations. Out of 436 entries, Hitachi’s projects were selected for their comprehensive contributions toward sustainability.

Sustainability Initiatives at Hitachi Solutions


Hitachi Solutions is deeply committed to driving transformation towards sustainability through its Sustainability Transformation (SX) initiatives. Identifying crucial challenges for the long term in April 2024, the company emphasizes collaboration, leveraging diverse perspectives, and creating value chains that inspire a thrilling future. In addition, the company has launched Haromin, an open community aimed at engaging participants in sustainable developmental discussions.

Insights on SX Calendar 2025


Each year, Hitachi Solutions produces a unique desk calendar as a gesture for the New Year to stakeholders, featuring new designs. The 2025 edition revolves around the theme of “Co-creation of Humans and AI.” It envisions the future society of 2050 through creative illustrations powered by generative AI, originating from ideas expressed by employees and others involved in Haromin. Significantly, the calendar's paper is made from recycled washi sourced from materials collected within the company, reinforcing its sustainability message.

Overview of Sustainability Action Book 2024


The Sustainability Action Book 2024 advances information disclosure to a consolidated global information flow reflecting the company's activities. It articulates various sustainability initiatives in line with 11 key areas of focus, emphasizing Hitachi's invaluable asset—its people. Through its pages, the book published stories that spotlight the faces and thoughts of employees who embody the company’s vision and dedication.

Features of ProWise Magazine


Since its inception in 2005, ProWise magazine serves as an intellectual resource, delivering insights and useful information to readers. An engaging seasonal publication, it was revitalized in 2022 with diverse content, including interviews with leading figures from various fields and stimulating discussions designed to spark curiosity and encourage discovery. Some issues of ProWise are available in digital formats online, expanding its reach and accessibility.

Looking Ahead


Hitachi Solutions is dedicated to realizing a sustainable society. Through ProWise, the owned media platform Action for the Future, and their social media accounts (X and Instagram), they continue to share valuable information that addresses social challenges. The company is committed to ongoing collaboration with stakeholders and advancing sustainability through digital transformation (DX).

To learn more about Hitachi Solutions and its initiatives, visit Hitachi Solutions Website.

Contact Information


For inquiries related to ProWise, please reach out to:
  • - Takahashi and Fuji
  • - Hitachi Solutions Sustainability Promotion Headquarters, Brand Communication Department
  • - Email: hs-prowise@mla.hitachi-solutions.com

All company and product names mentioned herein are trademarks or registered trademarks of their respective owners.


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Topics Consumer Products & Retail)

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