#United States #food banks #Harris Teeter #Harvest Feast #Matthews

Harris Teeter Launches 2025 Harvest Feast Round Up Campaign

Harris Teeter, a leading supermarket chain, has officially launched its 2025 Harvest Feast Round Up campaign, aimed at supporting local food banks in need during the holiday season. This initiative invites customers to round up their final shopping total to the nearest whole dollar at checkout. Running now through December 30, the campaign is an opportunity for community members to make a difference with their everyday grocery purchases.

A Tradition of Giving Back

Since its inception in 2005, the Harvest Feast Round Up campaign has garnered significant support from Harris Teeter customers and associates. In the previous year's 2024 campaign, over $830,000 was raised to aid those facing food insecurity. To date, this annual campaign has amassed nearly $14 million in contributions for various hunger relief efforts across local communities. This is a testament to the willingness of shoppers to contribute to a shared cause, particularly during the festive season when many families need assistance.

Danna Robinson, director of corporate affairs and customer relations for Harris Teeter, emphasized the importance of this initiative, "Many families in our communities rely on the help of our food bank partners, which is why it is so important for Harris Teeter to provide a convenient way for shoppers to give back," she stated. This synergy between the supermarket and its customers showcases a powerful approach to community engagement and support.

Supporting Local Food Banks

Harris Teeter's unwavering commitment to community service is further evidenced by its partnerships with 19 local hunger relief agencies in the regions where it operates. These agencies receive 100% of the funds collected through the Harvest Feast Round Up campaign. As each store collaborates with specific food banks within its vicinity, customers can be assured that their contributions are making a direct impact where they live.

In addition to financial contributions, Harris Teeter continuously supports local food banks by donating millions of pounds of food annually. The company also engages in packing holiday meals to serve thousands of families, reinforcing its comprehensive approach to combating hunger.

"We are consistently amazed by the generosity of our loyal customers and associates, who help us provide millions of meals to community members in need each year," Robinson added. This heartfelt acknowledgment reinforces how collective efforts can lead to meaningful change in fighting food insecurity.

The Call to Action

With the holiday season around the corner, Harris Teeter encourages its customers to partake in this impactful campaign. Simple actions, like rounding up a purchase, can significantly improve the lives of families struggling with hunger. Each donation, no matter how small, contributes to a greater cause and strengthens community bonds.

Customers interested in learning more about the Harvest Feast Round Up campaign can visit Harris Teeter's official website for further details. It's a chance for everyone to join hands in the fight against hunger this season. When shoppers choose to round up, they are not merely making a financial donation; they are participating in a larger movement dedicated to enhancing the quality of life for fellow community members.

Conclusion

As Harris Teeter launches the 2025 Harvest Feast Round Up campaign, it once again proves its dedication to social responsibility. By fostering a culture of giving and community support, the supermarket is not just a retail space, but a vital part of the social fabric that weaves together the community. Together, shoppers and Harris Teeter can make a profound difference in the fight against hunger, bringing hope and sustenance to many families in need this holiday season.