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Canton Fair Unveils New Membership Program for Global Buyers

The 140th Canton Fair, set to commence on October 15, is excited to introduce its inaugural "Canton Fair Membership" program specifically tailored for international buyers. This initiative aims to provide a rewarding and enriching sourcing experience, effectively enhancing the overall services provided to global buyers.

Benefits of the Membership Program

The Canton Fair Membership offers automatic enrollment for registered overseas buyers, eliminating the need for a separate application or approval process. Members can accumulate points through various activities including pre-registration, in-person attendance, updating their profiles, and participating in events throughout the Fair. These points serve a dual purpose; they enable members to advance through the four permanent membership tiers—from "CF New" to "CF Elite"—while also being redeemable for a variety of tangible rewards.

Depending on their membership level and points balance, buyers can enjoy benefits such as exclusive souvenirs, transport services, gift certificates, and value-added services. Importantly, the points used for rewards will not affect a member's acquired status, meaning buyers can continue to enjoy long-term membership benefits while redeeming points for rewards on each visit. This clever design is centered around the principle of "earn once, enjoy twice," transforming participation into sustainable value and providing regular attendees with increased convenience, recognition, and rewards at every Canton Fair.

Extended Support Beyond the Fair

In addition to the membership program, the Canton Fair has bolstered its service ecosystem to support buyers throughout their purchasing journey. Enhanced services are developed in collaboration with eleven major financial institutions, including public interest banks and insurers, which offer foreign buyers optimized financing solutions, risk management resources, and centralized digital financial services tailored for cross-border trade.

To further improve the travel experience, partnerships with major airlines, including China Southern Airlines, Air China, and Cathay Pacific, have been established. These collaborations provide exhibitors and buyers with a range of exclusive travel benefits, such as discounted airfare, priority baggage handling, extra baggage allowances, and priority boarding.

The Canton Fair is committed to delivering a more effective, convenient, and enriching experience for international buyers and is confident that this innovative membership program will significantly enhance buyer satisfaction.

To pre-register, please visit: Canton Fair Buyer Registration.