A New Way to Bring Relief to Housework: The Cooking Break Card Campaign

A Unique Campaign for a Well-Deserved Break

In today’s fast-paced world, where dual-income families and responsibilities such as childcare and eldercare are commonplace, the demand for solutions that alleviate the stress of daily chores has never been higher. Recognizing this growing trend, Antway, a company based in Chiyoda, Tokyo, is set to launch an innovative campaign starting April 18, 2025. This initiative is not just about marketing a product; it embodies a thoughtful message aimed at alleviating the burdens of everyday cooking.

The campaign revolves around the newly introduced Cooking Break Card, a gift card that grants 3 meals from Tsukurioki.jp’s meal delivery service. The concept is simple yet powerful: it allows the recipient to take a break from cooking responsibilities for several days, providing invaluable time for relaxation or family bonding. With Mother’s Day and Father’s Day approaching, this card is poised to become a heartfelt gift for those tirelessly managing household chores.

Campaign Details

The Cooking Break Card campaign will be active from April 18 to April 29, 2025, with 50 winners selected through a lottery. Participants can enter via the campaign page at Tsukurioki.jp. Winners will be announced and receive their prizes after May 7, creating an air of excitement and anticipation.

Expanding the Reach

Currently, Tsukurioki.jp operates in various regions, including Aomori, Akita, and Tokyo, with plans to expand delivery to more areas by mid-May 2025. This service is unique in that it connects families with nutritious meals designed by professional chefs and supervised by registered dietitians. Each meal, crafted with care, is delivered chilled, ensuring freshness and convenience.

What sets the Cooking Break Card apart is its thoughtful design — featuring 20 unique illustrations representing Tsukurioki.jp’s popular dishes. Each card is a whimsical representation of the joy food can bring, turning it into a delightful gift.

The Philosophy Behind the Card

The development of the Cooking Break Card is rooted in a profound understanding of today’s societal challenges. According to the Ministry of Health, Labour and Welfare, two-parent households reached 12.62 million in 2022 and continue to rise. Additionally, the economic value of unpaid household labor is estimated at 143.6 trillion yen, with cooking alone accounting for 48.1 trillion yen. This vast amount underscores the immense pressure put on individuals to manage domestic responsibilities.

Antway was founded with the mission to eliminate burdens from households, enabling families to focus on what truly matters — each other. ”We want to create a world where it’s okay to take a break from cooking without feeling guilty,” said CEO Megumi Maeshima. This card signifies a step towards that vision, encouraging a cultural shift in how society perceives the act of outsourcing cooking tasks or simply taking a well-deserved break.

Drawing Attention to Invisible Burdens

As part of the campaign, Antway plans to collaborate with renowned manga artists to highlight the often-overlooked stress and labor associated with cooking and household duties through engaging and humorous PR comics on various social media platforms. This initiative seeks to promote the message that taking time off from cooking is not a sign of weakness but a legitimate option worthy of respect.

By aligning the campaign with important family-centric occasions, Antway hopes to encourage gift-givers to express their gratitude with a thoughtful experience of cooking respite.

Conclusion

In a time when jugging family, career, and personal responsibilities can become overwhelming, solutions like the Cooking Break Card offer a refreshing perspective on self-care and love for our nearest and dearest. Tsukurioki.jp is more than just a meal delivery service; it represents a shift towards a more balanced, healthy approach to family life. For those interested in easing their culinary burdens, this campaign is an opportunity not to be missed.

To learn more about Tsukurioki.jp and the Cooking Break Card campaign, visit their website at Tsukurioki.jp or follow their social media pages for updates and inspiration.