#Japan #Hokkaido #PicTrée #灯の守り人

Exploring the Fusion of Light and Connection in Hokkaido

In an unexpected and innovative collaboration, the '灯の守り人' project has combined efforts with the participatory social contribution game, PicTrée. This alliance is set to be a highlight of the summer of 2025 in Hokkaido, focusing on a unique event called 'PicTrée Town Battle in Hokkaido 2025'. This initiative invites participants to engage in an adventurous quest that blends the charm of lighthouses and electric poles as part of a community-driven experience.

What is the '灯の守り人' Project?

The '灯の守り人' project, run by World Eggs Inc., based in Minato-ku, Tokyo, aims to bring the rich history and cultural significance of Japan's lighthouses to life through anthropomorphized characters and immersive storytelling. Each character embodies the essence of real lighthouses, crafted around their unique historical and cultural narratives. This year, the project marks a significant step by incorporating the 'treasure poles' into its narrative framework, enriching the participant's experience.

The Exciting Collaboration with PicTrée

Starting in July 2025, this collaboration will lead to the emergence of the '燈の守り人電柱' (Light Keepers Electric Poles) throughout Hokkaido. Starting on September 23, players will be able to photograph these poles for exciting rewards, including coins worth up to ¥15,000 per pole. This added element of treasure hunting will introduce players to the captivating sights of Hokkaido and provide a fresh perspective on its stunning lighthouses.

One key feature of this collaboration is the encouragement for each player to explore on foot—discovering not only the electric poles but also the lighthouses that serve as prominent landmarks across the region. The experience hopes to redefine the nature of community interaction by connecting the thrill of a treasure hunt with the appreciation of local heritage.

The Essence of the Treasure Poles

The 'treasure poles' function as a vital connecting point between local businesses and the community. They represent a unique initiative where donations and support from companies and individuals contribute to rewarding the participants. Each of these special poles will be strategically located near seven selected lighthouses in Hokkaido, each associated with a 'Light Keeper.' Upon locating and photographing a 'treasure pole,' players will encounter the Light Keeper, who will reward them generously with points.

Seven Lighthouses to Discover

Hokkaido is home to an impressive number of lighthouses— seven of which will be key parts of this initiative. Participants are encouraged to explore the vicinity of these locations:

• - Oshidomari Lighthouse (Rishiri Town)
• - Kattogashira Cape Lighthouse (Hokuto City)
• - Kamoizumi Cape Lighthouse (Shakotan Town)
• - Kamomejima Lighthouse (Esashi Town)
• - Notoro Cape Lighthouse (Abashiri City)
• - Hiyoriyama Lighthouse (Otaru City)
• - Wakkanai Lighthouse (Wakkanai City)

The goal of this collaboration is to deepen the appreciation for both lighthouses and electric poles as unsung heroes of daily life, quietly supporting the community in different ways. Participants will find that through the act of discovering and photographing these poles, they create not only personal souvenirs but also connect with the stories these locales have to tell.

Conclusion: A Journey Worth Taking

The experience promised by '燈の守り人' in conjunction with PicTrée is set to reshape how people engage with their surroundings. It offers an extraordinary adventure—an invitation to explore Hokkaido at its best while creating lasting memories. As players set out to uncover the mystical 'treasures' and connect with the Light Keepers, they will forge unique personal narratives while enjoying the rich cultural backdrop of Japan's northern jewel.

Embrace the unique synergy between electric poles and lighthouses this autumn, and embark on a journey that intertwines technology, community, and history like never before!