CJ 4DPLEX Partners with Apple Cinemas to Open New SCREENX Auditoriums
CJ 4DPLEX, the premier global innovator in cinema technology, joins forces with Apple Cinemas to revolutionize the moviegoing experience with the addition of five new SCREENX auditoriums. This exciting partnership signifies the expansion of Apple Cinemas' SCREENX capabilities, growing their unique auditorium offerings to a total of ten across various key locations.
SCREENX is an advanced multi-projection cinema technology that transforms the viewing experience by extending, enriching, and enhancing select scenes onto the auditorium's side walls, thus creating a captivating 270-degree panoramic effect. This immersive visual format surrounds audiences with breathtaking imagery, placing them directly in the heart of the narrative. Such an experience is unmatched by standard home viewing systems, making SCREENX a sought-after format for film enthusiasts.
The collaboration follows the signing of an initial five-theater agreement in 2024, exemplifying the rapid growth and expansion efforts of Apple Cinemas since its establishment in 2010. As a company, they have been diligently working to broaden their influence across the East Coast, with locations in six states. To date, Apple Cinemas has inaugurated three SCREENX theaters, each offering a different aspect of cinematic engagement for audiences in areas such as Rochester, NY; Warwick, RI; and White Plains, NY.
"The growth of our partnership with Apple Cinemas is indicative of our combined commitment towards innovation and the provision of premium cinematic experiences that resonate with modern audiences," stated Don Savant, CEO and President of CJ 4DPLEX America. As the demand continues to rise for such distinct formats as SCREENX, CJ 4DPLEX is proud to enhance its reach and establish it distinctly in the competitive landscape of major film releases.
Siva Shan, Co-Founder of Apple Cinemas, further emphasized the importance of this partnership, stating, "We are devoted to offering our guests engaging and unforgettable moments in cinema. By deepening our collaboration with CJ 4DPLEX, we are introducing groundbreaking offerings such as SCREENX to a wider audience, continuously redefining what an evening at the movie theater can entail."
For cinephiles, the significance of SCREENX cannot be overstated. It is the world's first multi-projection cinema format, designed uniquely with an immersive 270-degree view. By expanding beyond the traditional screen, audiences find themselves enveloped in their cinematic experience, offering an unparalleled visual immersion. Currently, there are over 435 SCREENX auditoriums operational worldwide across 40 countries, showcasing the format's immense global appeal.
Another of CJ 4DPLEX's innovations, 4DX, takes the cinematic experience a step further by utilizing motion-based seating and a series of synchronized effects - including wind, scents, and motion - to create a thrilling multi-sensory environment. With over 775 4DX auditoriums in operation across more than 70 countries, it continues to captivate audiences everywhere.
This commitment to enhancing the cinema experience encompasses Apple Cinemas as well. Established in 2010 and headquartered in Walpole, Massachusetts, Apple Cinemas has quickly grown to operate 12 locations, encompassing 136 screens across six states including Massachusetts, Connecticut, Rhode Island, New Hampshire, Maine, and New York. They have earned recognition as one of the fastest-growing independent cinema chains, dedicated to providing top-tier family entertainment with features such as luxurious seating and gourmet concessions.
In pursuing this joint venture, both CJ 4DPLEX and Apple Cinemas signify a clear intent to keep elevating the viewer's experience and setting newer standards of entertainment. Moving forward, audiences can look forward to even more engaging ways to enjoy their favorite films, making trips to the cinema not just routine outings, but thrilling adventures filled with mesmerizing imagery and mood-enriching experiences. For more insights and updates on additional SCREENX auditoriums, audiences can visit the respective websites of both companies.
SCREENX is an advanced multi-projection cinema technology that transforms the viewing experience by extending, enriching, and enhancing select scenes onto the auditorium's side walls, thus creating a captivating 270-degree panoramic effect. This immersive visual format surrounds audiences with breathtaking imagery, placing them directly in the heart of the narrative. Such an experience is unmatched by standard home viewing systems, making SCREENX a sought-after format for film enthusiasts.
The collaboration follows the signing of an initial five-theater agreement in 2024, exemplifying the rapid growth and expansion efforts of Apple Cinemas since its establishment in 2010. As a company, they have been diligently working to broaden their influence across the East Coast, with locations in six states. To date, Apple Cinemas has inaugurated three SCREENX theaters, each offering a different aspect of cinematic engagement for audiences in areas such as Rochester, NY; Warwick, RI; and White Plains, NY.
"The growth of our partnership with Apple Cinemas is indicative of our combined commitment towards innovation and the provision of premium cinematic experiences that resonate with modern audiences," stated Don Savant, CEO and President of CJ 4DPLEX America. As the demand continues to rise for such distinct formats as SCREENX, CJ 4DPLEX is proud to enhance its reach and establish it distinctly in the competitive landscape of major film releases.
Siva Shan, Co-Founder of Apple Cinemas, further emphasized the importance of this partnership, stating, "We are devoted to offering our guests engaging and unforgettable moments in cinema. By deepening our collaboration with CJ 4DPLEX, we are introducing groundbreaking offerings such as SCREENX to a wider audience, continuously redefining what an evening at the movie theater can entail."
For cinephiles, the significance of SCREENX cannot be overstated. It is the world's first multi-projection cinema format, designed uniquely with an immersive 270-degree view. By expanding beyond the traditional screen, audiences find themselves enveloped in their cinematic experience, offering an unparalleled visual immersion. Currently, there are over 435 SCREENX auditoriums operational worldwide across 40 countries, showcasing the format's immense global appeal.
Another of CJ 4DPLEX's innovations, 4DX, takes the cinematic experience a step further by utilizing motion-based seating and a series of synchronized effects - including wind, scents, and motion - to create a thrilling multi-sensory environment. With over 775 4DX auditoriums in operation across more than 70 countries, it continues to captivate audiences everywhere.
This commitment to enhancing the cinema experience encompasses Apple Cinemas as well. Established in 2010 and headquartered in Walpole, Massachusetts, Apple Cinemas has quickly grown to operate 12 locations, encompassing 136 screens across six states including Massachusetts, Connecticut, Rhode Island, New Hampshire, Maine, and New York. They have earned recognition as one of the fastest-growing independent cinema chains, dedicated to providing top-tier family entertainment with features such as luxurious seating and gourmet concessions.
In pursuing this joint venture, both CJ 4DPLEX and Apple Cinemas signify a clear intent to keep elevating the viewer's experience and setting newer standards of entertainment. Moving forward, audiences can look forward to even more engaging ways to enjoy their favorite films, making trips to the cinema not just routine outings, but thrilling adventures filled with mesmerizing imagery and mood-enriching experiences. For more insights and updates on additional SCREENX auditoriums, audiences can visit the respective websites of both companies.
Topics Entertainment & Media）
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