#Japan #Tokyo #Sustainable Agriculture #Hibiya Kadan #My Farm

Hibiya Kadan and My Farm: A Partnership for Sustainability

Hibiya Kadan Co., Ltd., a leading force in Japan's floral industry, has entered into a capital and business alliance with My Farm Co., Ltd., a company dedicated to creating a society where people can grow and consume their own food. This collaboration aims to enhance well-being by creating sustainable communities through the integration of flowers and agriculture.

Background and Purpose of the Partnership

Hibiya Kadan, based in Minato, Tokyo, strives to enhance everyday life with its corporate message, "Blooming for Every Tomorrow." It collaborates closely with flower producers across the nation to realize sustainable production and distribution while creating well-being-focused community spaces. On the other hand, My Farm, headquartered in Kyoto, promotes self-sustainability in agriculture, encouraging individuals to grow their own food and reconnect with nature. This reflects a commitment to addressing social issues such as the decline in farming and the increase in abandoned farmland.

The partnership between these two companies intends to reinforce efforts on creating communities that connect flowers, greenery, and agriculture, thereby establishing a sustainable floral supply chain.

Key Initiatives

1. Designated Management of Kawagoe Green Tourism Center
A significant project under this partnership is the designated management of the Kawagoe Green Tourism Center in Saitama, scheduled to commence in April 2026 for a duration of five years. By leveraging both companies' expertise, this initiative seeks to maximize the value of the facility, creating a beloved community hub.

2. Collaborative Management Across Facilities
Both Hibiya Kadan and My Farm have continually worked on designated management projects across Japan. There exists a demand for facilities in agricultural regions to incorporate agricultural elements, especially in urban areas where these elements are often lacking. By collaborating, Hibiya Kadan, with its expertise in park management and community building through greenery, and My Farm, with its agricultural education initiatives, aim to create a multi-faceted local revitalization model. This effort will connect production areas with urban settings, addressing the specific needs of each community.

Future Outlook

Both companies plan to capitalize on their networks to progressively implement various initiatives, ensuring that people feel a closer connection to flowers, greenery, and agriculture in their daily lives. The goal is to construct a sustainable lifestyle that fosters coexistence with nature and, together with customers, partners, and local communities, create a richer future for all.

Executive Comments

Kazuma Nishitsujii, President of My Farm Co., Ltd.

"At My Farm, we aim to build a society where individuals can cultivate and consume their own products. The agricultural sector often suffers from a structural disconnect between production and consumption. It's vital to bridge this gap while utilizing our innate senses to transform these experiences into value. Collaborating with Hibiya Kadan, which stimulates senses through its flowers, enables us to enhance agricultural experience and create deeper connections between people and nature."

Hiroaki Miyajima, President of Hibiya Kadan Co., Ltd.

"Our group has always prioritized the realization of a rich local society through the use of flowers and greenery, along with establishing a sustainable floral supply chain. My Farm continues to create new values within the agricultural sector under the shared vision of enriching relationships between people and nature. I am confident that this partnership will enable us to challenge ourselves in creating a richer society through collaborative initiatives."

About My Farm

My Farm is dedicated to creating a society where individuals can grow and consume food through its operations in experience-based agriculture and agricultural education. By connecting various aspects related to agriculture, My Farm promotes a society closely related to nature.

About Hibiya Kadan

Founded in 1872, Hibiya Kadan operates around 190 locations nationwide, specializing in wedding floral arrangements, individual and corporate floral gifts, and landscaping through greenery to enhance quality of life. They continue to innovate to enrich