Sinsang Market Launches Global Ambassador Program for Fashion Expansion

Sinsang Market's Global Expansion Efforts



Sinsang Market, a key player in South Korea's B2B fashion industry and operated by Dealicious Inc., announced the launch of its new global ambassador program named 'Sinsang Linkers'. This initiative aims to deepen the company’s international reach and enhance its presence in the global fashion landscape.

Overview of Sinsang Linkers


The Sinsang Linkers program is structured as a three-month initiative that teams diverse participants under the age of 20 from various countries. To qualify, participants must be 19 years or older and proficient in English or Korean. The program's layout features two primary activity tracks:
  • - SNS Supporters: Their role involves creating content in their native languages about Sinsang Market and the vibrant Dongdaemun wholesale ecosystem.
  • - SNS Connectors: They conduct market research, forge local connections, and introduce potential B2B partners to Sinsang Market.

During the program, selected ambassadors will attend an onboarding session at the Dongdaemun Design Plaza (DDP) in Seoul. They will receive monthly stipends for their activities, performance-based incentives, and rewards upon completion.

Objective of the Initiative


Through this ambassador initiative, Sinsang Market aims to achieve several goals:
  • - Gain localized insights into fashion markets: By understanding shopping behaviors and cultural preferences, Sinsang Market can craft a more tailored offering for its international clientele.
  • - Acquire authentic content: By sourcing content generated in various languages, Sinsang can boost its organic promotion efforts across global markets.
  • - Build foundational relationships: This initiative strategically positions Sinsang Market for potential international partnerships and strengthens its local presence.

A spokesperson for Sinsang Market articulated the necessity of the program, stating that “global demand for K-fashion continues to rise.” He added that Sinsang Linkers will facilitate a direct channel for understanding and engaging with fashion communities worldwide, which is critical in building a robust B2B fashion ecosystem on a global scale.

Supporting International Growth


With the vibrant 24/7 activity at the Dongdaemun fashion hub in Seoul, Sinsang Market is ensuring international buyers have timely access to Korea's latest fashion trends without needing to travel. The platform offers a seamless experience for sourcing fashion, featuring daily product updates, in-house photography, secure payment options, and FedEx shipping. Sinsang Market focuses on transforming the traditional wholesale sourcing model for fashion businesses globally.

Having officially launched its global service in 2024, Sinsang Market now accommodates direct shipping to 95 countries, specifically catering to English-speaking retailers. Partners can easily access Korea's fashion offerings through the Sinsang Market app and website, eliminating the need for physical visits to Seoul.

Dealicious Inc., founded in 2011, has established Sinsang Market as the leading platform for K-fashion wholesale interactions. Established in 2013, the platform has emerged as the flagship fashion trading venue from Korea, symbolizing K-fashion's rise to prominence. The competitive rates offered for storage, customs clearance, and shipping exemplify Sinsang Market's commitment to delivering an all-inclusive service, positioning itself as a leader in B2B fashion.

Sinsang Market's 'Sinsang Linkers' program marks a significant chapter in enhancing the global outreach of K-fashion and solidifying Korea's prominent standing in the fashion wholesale arena.

Topics Consumer Products & Retail)

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