TOO MUCH PIG Festival
2025-10-20 23:49:16

TOO MUCH PIG's Unique Roast Pork Enjoys Uninterrupted Lines at Koto Ward Festival

A Taste of Success: TOO MUCH PIG's Roast Pork at Koto Ward Festival



The Koto Ward Festival saw an incredible gathering of food lovers, with TOO MUCH PIG's roast pork making headlines once again. This beloved food stall achieved a remarkable milestone by selling 1,162 servings of their delicious roast pork over two days, marking two consecutive years of surpassing 1,000 servings.

Amidst a buzzing atmosphere, customers lined up from morning till dusk, eagerly waiting for their taste of the mouthwatering yakibuta (roast pork). Unfortunately, many had to leave empty-handed due to time constraints or long lines, but their enthusiasm for this delectable dish was clearly evident. One attendee remarked, “I came back this year because I loved it last year!” claiming the quality and taste of the dish was worth the wait. Others commented on the perfect pairing of the yakibuta with a lemon sour drink, making the experience even more enjoyable.

As we reflect on the positive feedback from attendees, many expressed their frustration over missing the opportunity to savor the dish. It seems that the deliciousness of TOO MUCH PIG's offering has created a loyal following. Voices echoed in the crowd, with customers saying things like, “I gave up because the line was too much,” and “When's the next chance to taste this?” These comments underscore the genuine enthusiasm for the product.

A Special Offer for the Fans


In response to the overwhelming demand from those who couldn’t make it to the festival or want to enjoy it again, TOO MUCH PIG is excited to announce a limited-time free shipping campaign for online orders. This initiative allows fans to experience the flavors directly from the comfort of their homes.

Campaign Details:


  • - Duration: October 21 - November 30
  • - Brand: TOO MUCH PIG
  • - Promo Code: PRTIMES
  • - Benefit: Free shipping across Japan
  • - Purchase Site: TOO MUCH PIG

Fans can enjoy generous portions of the yakibuta: about 400g of pork belly and about 400g of shoulder roast, complete with a unique sauce. Priced at 5,980 yen (including tax), this delectable offering is delivered frozen to maintain its freshness.

About TOO MUCH PIG’s Yakibuta


TOO MUCH PIG's yakibuta is crafted with the utmost care, using prime cuts of pork including shoulder and belly, prepared through a traditional method passed down through generations. The pork's flavor profile is remarkable, featuring less odor and a sweet, juicy taste that amplifies the overall dining experience. The shoulder roast is lauded for its rich flavors and firm texture, while the belly delivers a melt-in-your-mouth sensation that's irresistible.

Achievements and Media Presence


Over the past two years, the booth at the Koto Ward Festival has been an enormous success. Future goals are ambitious, with plans for achieving 1,500 sold servings next year. Their success has not gone unnoticed, as various media outlets have featured TOO MUCH PIG, helping to expand their reach through platforms like crowdfunding initiatives and television programs.

How to Reach Out


For those interested in learning more or placing orders, please contact Daisuke Iwasaki from FIVE Corporation via email at [email protected]. Further information and updates can also be found online, including videos showcasing the dish's preparation and deliciousness.

Join the conversation about TOO MUCH PIG and ensure you don’t miss the chance to savor the flavors that have captivated so many at the Koto Ward Festival. Don’t forget to mark your calendars for the upcoming free shipping campaign—your taste buds will thank you!


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Topics Consumer Products & Retail)

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