Italian Company ART Makes Debut at CES Las Vegas with Innovative Infotainment Systems for Vehicles and Agriculture

Italian Company ART Makes Debut at CES Las Vegas

ART, a leading Italian company renowned for its innovation in connected infotainment systems, made its debut at the Consumer Electronics Show (CES) in Las Vegas on January 7, 2025. This year marks a significant milestone for ART as it presents a diverse portfolio of groundbreaking infotainment solutions designed for automotive, motorcycle, and agricultural applications.

As a symbol of Italian excellence, ART has established itself among the top providers of sophisticated connected systems and digital cockpits for luxury sports cars. At its exhibition booth located at 35-111@Venetian, attendees have the opportunity to experience the company’s top-tier technology firsthand. The highlight of their showcase is the ART Digital Cockpit, a full-scale 11 model that encapsulates ART's innovative technological prowess. This digital cockpit integrates customizable features aimed at enhancing the driver's experience, boosting vehicle efficiency, and offering advanced connectivity.

Among other offerings, ART presents the Motodemo Desktop, part of its new line of digital dashboards tailor-made for motorcyclists. This product is designed to provide a customizable driving experience, complete with high-resolution displays and advanced media processors. ART further introduces the iSDK, an innovative software solution that expedites the market introduction of infotainment systems and is compatible with all hardware platforms. This tool not only enhances truck industry efficiency but also emphasizes safety and sustainability.

Additionally, ART features the V-Cockpit Tool, a platform for rapid prototyping and real-world scenario simulation through virtual reality. This cutting-edge technology allows users to quickly and effectively test and optimize user interfaces, showcasing the company's commitment to pushing the boundaries of technology in various sectors.

Notably, ART is expanding its technological solutions into the agricultural sector. By leveraging its expertise in the automotive and consumer goods industries, the company is developing products that cater specifically to this important market. Participation in CES further solidifies ART's position as a leader in technological innovation, offering advanced solutions that address the unique needs of industries such as automotive, motorcycle, and agriculture.

Currently, ART serves a clientele that includes major Italian and international supercar manufacturers. The company, which employs around 300 individuals, has its headquarters in Passignano sul Trasimeno as well as offices in Modena, Turin, and Berlin. As it continues to grow at a rapid pace, ART remains committed to enhancing connectivity and user experience through its cutting-edge infotainment technologies.

With its innovative presentations and a strong commitment to customization, ART is undoubtedly making waves at CES 2025, promising a future of enhanced driving experiences across diverse sectors.