#Japan #Tokyo #SEO Consulting #WACUL #Daibreak

Introduction

In today's rapidly changing market, many companies find themselves struggling to keep up with the competition and evolving consumer behavior. For Daibreak Inc., a company specializing in unique frozen food technologies based in Shinagawa, Tokyo, this reality led to a significant challenge. After experiencing a decline in search rankings due to increased competition and adverse market conditions, Daibreak sought to revamp its customer acquisition strategy. With the assistance of WACUL's SEO consulting services, they successfully transitioned from an advertising-dependent model to one grounded in search engine optimization (SEO).

Background and Challenges

Daibreak faced various challenges that prompted them to reconsider their marketing strategy. With external market conditions becoming less favorable, the cost-effectiveness of their advertising efforts began to diminish. Additionally, their marketing team was operating under immense pressure as the sole person was responsible for both strategic planning and practical execution. This unsustainable situation has necessitated a shift towards a more robust and sustainable customer acquisition model.

To achieve this transformation, Daibreak enlisted the help of WACUL, a company known for its comprehensive digital marketing solutions which combine data analytics and consulting expertise. WACUL's SEO consulting aimed to alleviate the company's reliance on ads and help it build a reliable SEO foundation for long-term growth.

Implementation and Results

Following the adoption of WACUL’s consulting services, Daibreak saw dramatic improvements in several key performance indicators (KPIs). These included enhanced internal structures for article pages, which led to a several-fold increase in web traffic.

Key Achievements:

• - Traffic Increase: The revamping of article page structures not only brought in a significant uptick in monthly visitors but also significantly improved user engagement.
• - Enhanced Conversion Rates: By optimizing conversion pathways and reworking articles, Daibreak achieved a 1.3 times increase in the conversion rate from articles to inquiry forms, effectively raising the actual conversion counts by 1.8 times.
• - Keyword Ranking Improvement: The major keyword “rapid freezing” improved its position from the second page of search results to the fourth, resulting in an increase of approximately 10,000 monthly visitors.
• - Operational Efficiency: By refreshing the article production manual and offering submission assistance, WACUL helped Daibreak save 16 hours of labor per month on content production tasks.

Insights from Daibreak

According to Ichiji Kitada from Daibreak's marketing department, the critical insight provided by WACUL's consultant, Sakamoto, focused on the internal structure of their article pages. He identified that improper tag settings ranging from H1 to H6 were hampering performance. Immediate corrections led to quick improvements, validating their decision to seek external assistance.

The guidance extended beyond content adjustments, touching upon site-wide enhancements, including calls to action (CTAs) on the top page and across all articles. This comprehensive approach not only improved content but also strategically influenced pathways to conversion effectively.

Kitada noted that the enhancement of approximately 10,000 monthly visitors and the improved ranking of their target keyword energizes their ongoing efforts to reclaim top positions in search results.

Moreover, the efficiency gains allowed Daibreak to allocate resources toward other marketing channels, such as newsletters, that they might not have been able to engage with significantly without WACUL's support.

Conclusion

The case study of Daibreak Inc. exemplifies the importance of evolving marketing strategies in the face of changing environments. With WACUL's assistance in transitioning to an SEO-centric model, Daibreak not only enhanced its traffic and conversion rates but also positioned itself for sustainable growth in the future.

For more details on their success and methodologies, consult the full case study.

Daibreak Company Overview

• - Company Name: Daibreak Inc.
• - Website: d-break.co.jp
• - Location: 2-6-4 Higashiinagawa, Shinagawa, Tokyo, 3F G1 Building
• - CEO: Masayuki Kinoshita
• - Business Scope: Special frozen solution business, distribution of unique frozen food ingredients, operation of the rapid freezing comparison site “Shunkatsu Kaito.”

About WACUL

WACUL is a pioneering company in digital marketing transformation, leveraging big data and knowledge to facilitate businesses’ journey towards digital maturity. Established in 2010, WACUL combines cutting-edge data analytics with marketing strategies to drive effective decision-making and maximize revenue for clients, fostering an environment for sustainable growth.