Blokees Makes Its Grand Entrance at CCXP Mexico 2025 and Officially Enters the Mexican Market
Blokees Officially Enters the Mexican Market at CCXP Mexico 2025
On May 30, 2025, the influential pop culture expo CCXP Mexico 2025 kicked off in Mexico, marking a significant milestone for international brands entering the Latin American market. Among the exhibitors, Blokees, a Chinese toy company specializing in collectible building figurines, showcased an impressive array of products for the first time. This initiation aligns with Blokees' localization strategy aimed at solidifying its presence in Mexico after successful entries in Chile, Peru, Panama, and Brazil.
Showcasing Quality Products
Blokees presented its diverse series of collectible figures, including collections such as Hero8, Hero10, Champion, Legend, and Fantastic. These figures are based on globally renowned brands, featuring popular characters from franchises like EVA, Hatsune Miku, Transformers, Ultraman, Marvel, Naruto, and Saint Seiya, along with their own Hero Infinite line. Targeting the demographic of individuals aged over 16, specifically in anime and collectible circles, Blokees successfully attracted significant foot traffic, eager to engage with their fascinating products. The offerings have garnered praise for their fidelity to intellectual property, assembly experience, and overall playability, setting a high standard in the toy industry.
A Robust Portfolio and Global Vision
Blokees boasts an extensive portfolio featuring over 50 globally licensed brands, demonstrating its strong innovative capabilities in intellectual property collaboration and product development. At the core of this success lies Blokees’ advanced research and development system, which has produced more than 500 patents and established a comprehensive global product matrix with over 600 stock-keeping units (SKUs). Products are noted for their high fidelity to intellectual properties, ease of assembly, exceptional playability, and considerable value. This rich and varied product lineup effectively meets the diverse needs of players worldwide.
Engaging the Community
During the event, Blokees also dedicated an exhibition space for fan creations under the Blokees Figures Creator (BFC) initiative. Since mid-2024, Blokees has showcased BFC works at significant international events, including the China Toy Expo, Singapore Comic Con, Nuremberg Toy Fair, and New York Toy Fair. This initiative is designed to engage fans around the globe, promoting new trends and inspiring users to express their creativity through secondary creations. This development marks another pivotal moment in Blokees' global strategic deployment following its expansion into Southeast Asia, Europe, and North America.
With a strategy focused on inclusivity—“All People, All Prices, and Globalization”—Blokees aims to connect global players through innovative products and community culture, continuing to spread the joy of building. The future looks bright for Blokees as they navigate the vibrant landscape of the toy industry and engage with enthusiastic communities in Mexico and beyond.