RevitaLash Cosmetics Founder Receives City of Hope's 2027 Spirit of Life Award

In a momentous announcement, the City of Hope, renowned for its pioneering cancer research and treatment, has bestowed Michael Brinkenhoff, M.D., founder and CEO of RevitaLash® Cosmetics, with the prestigious National Beauty Industry (NBI) Spirit of Life® honor for 2027. This recognition not only marks a personal achievement for Dr. Brinkenhoff, but also serves as a rallying call for the beauty community to unite in support of a visionary leader dedicated to breast cancer advocacy.

The announcement coincides with RevitaLash Cosmetics' 20th anniversary, a milestone that highlights their commitment to the global fight against breast cancer. The company raises awareness and support through its ambitious goal of achieving a remarkable $20 million impact for breast cancer initiatives. The Spirit of Life campaign provides beauty brands and industry partners with the opportunity to contribute to City of Hope’s critical cancer research and compassionate care programs.

Dr. Brinkenhoff will be celebrated at the NBI Spirit of Life Gala, scheduled for January 14, 2027, at the iconic Beverly Hills Hotel in Los Angeles. This gala is set to be a profound event, culminating the Spirit of Life campaign while inspiring a collective belief in the healing power of beauty. As noted by Kristin J. Bertell, Chief Philanthropy Officer at City of Hope, “Dr. Brinkenhoff understands that beauty can be more than what the world sees — it can restore confidence and create possibilities during one of life’s hardest moments.”

The inspiration behind RevitaLash Cosmetics stems from a deeply personal story. Dr. Brinkenhoff created the brand in 2006 to help his wife, Gayle, feel beautiful and confident while battling metastatic breast cancer. What started as a simple act of love evolved into a globally recognized brand, now available in over 70 countries. As part of their mission, RevitaLash has donated more than $14 million to cancer research and related charities around the world, showcasing a sustained commitment to enhancing the lives of those facing cancer.

In 2026 alone, RevitaLash Cosmetics distributed over 13,000 products to nonprofit organizations and initiatives dedicated to cancer support. Dr. Brinkenhoff shared, “Gayle was the inspiration for RevitaLash, and she is the reason giving back to the breast cancer community has been part of our purpose since the very beginning.” The upcoming Spirit of Life campaign provides an optimal platform for the beauty industry to come together and extend their support for those affected by breast cancer.

A notable partnership between RevitaLash Cosmetics and City of Hope has already flourished. The company established the Gayle Brinkenhoff Excellence in Cancer Research Award, a significant commitment of $286,000 over two years, aimed at advancing research for more effective cancer treatments. Moreover, the annual Gayle Brinkenhoff Breast Cancer Symposium at City of Hope serves as a vital collaborative event for researchers and clinicians to share knowledge and expedite progress in combatting breast cancer.

City of Hope’s integrated model of care combines cutting-edge research with comprehensive treatment options. Recognized for the development of groundbreaking cancer drugs, City of Hope is home to a roster of multidisciplinary specialists who work together to offer tailored treatment plans, specifically for complex cases such as metastatic, triple-negative, and inflammatory breast cancers.

The Spirit of Life campaign opens the door for robust collaboration across the beauty industry. Both companies and individuals can support this initiative through sponsorships, donations, and participation in events leading up to the gala. Each contribution will not only enhance City of Hope’s cancer research and supportive care programs, but will also allow RevitaLash Cosmetics to move closer to its $20 million goal in acknowledgment of 20 years of dedication to the breast cancer community. Together, they endeavor to create a future where beauty becomes synonymous with hope and healing.

For further details about sponsorship opportunities, gala registration, or to make a donation in honor of Dr. Michael Brinkenhoff, visit cityofhope.org/NBIspol.

About City of Hope

Founded in 1913, City of Hope is committed to making hope a reality for all affected by cancer and diabetes. As a significant research and treatment organization, City of Hope leads numerous advancements in cancer therapies and has developed leading treatments, including synthetic insulin and monoclonal antibodies. With facilities spanning Southern California and a network of clinical centers in key locations, their dedication to holistic care encompasses research, academic training, and philanthropy.

About RevitaLash® Cosmetics

Established in 2006, RevitaLash® Cosmetics is a trailblazer in the beauty industry, specializing in premium lash, brow, and hair enhancement products. The brand is celebrated not only for its innovative offerings but also for its heartfelt commitment to giving back to the breast cancer community year-round, solidifying its presence as a leader in both beauty and philanthropy. For more information, visit www.revitalash.com.