Choupette Takes Center Stage in Hublot's Bold 20th Anniversary Campaign
In the world of luxury watches, Hublot has never played by the rules, and its latest campaign is no exception. Marking the 20th anniversary of its flagship Big Bang collection, the Swiss watchmaker has enlisted the help of Choupette, the beloved feline companion of the late designer Karl Lagerfeld. Known for her pampered lifestyle and social media fame, Choupette adds a whimsical twist to Hublot's audacious branding.
This collaboration demonstrates Hublot's commitment to breaking the mold in the watch industry, where traditional designs often reign supreme. The Big Bang collection has always stood out for its inventive use of materials and striking aesthetics, challenging watchmaking conventions and setting new benchmarks in luxury. Two decades since its debut, the Big Bang has evolved into a symbol of creativity and innovation, leading to multiple industry firsts and an enduring legacy as the first truly iconic watch of the 21st century.
Hublot's new campaign tagline, "Own It," encapsulates the brand's fearless spirit and invites watch enthusiasts to embrace their individuality. By choosing a cat that cannot tell time, Hublot highlights its playful side while remaining true to its luxury heritage. Choupette embodies the confidence and uniqueness that both she and the Hublot brand share, making her the perfect ambassador for this celebration.
Captured by acclaimed photographer Carlijn Jacobs, the campaign is a visual feast of high fashion and Internet culture. It combines striking images with meme-inspired content, a refreshing approach for a luxury brand. Rather than presenting a typical polished image, Hublot offers a self-aware look at luxury that doesn’t take itself too seriously. This innovative strategy engages a younger audience and invites them to partake in the excitement.
The campaign officially launched on May 1, featuring Choupette showcasing the Big Bang 20th Anniversary Red Magic. The spotlight will later shift to other models, including the vibrant Big Bang Tourbillon Automatic Yellow Neon Saxem, elegantly worn by a mysterious figure in a faux-fur coat, and the contemporary Big Bang 20th Anniversary Titanium Ceramic, confidently worn by an athlete in a gym setting. This versatility in presentation illustrates the broad appeal of the Big Bang series.
Julien Tornare, CEO of Hublot, expressed that the Big Bang represents a revolution in watchmaking, combining tradition with modernity. Despite maintaining essential qualities of luxury, such as craftsmanship and attention to detail, Hublot has successfully introduced creative disruption in an industry often limited by its own history.
As the campaign unfolds, it promises to continue engaging audiences with its bold visuals and relevant messaging. By showcasing Choupette alongside innovative timepieces, Hublot not only celebrates the past but also embraces the future of luxury in a way that resonates with diverse consumers.
In summary, Choupette’s involvement in Hublot’s anniversary campaign is more than a clever marketing strategy; it symbolizes the brand's revolutionary essence in the watchmaking arena. This partnership between a pampered cat and a luxury watch brand perfectly encapsulates a modern approach to individuality, creativity, and self-expression in the world of luxury. Hublot confidently encourages fans and followers to join in on the celebration of 20 years of boldness and audacity—all while channeling the charismatic energy of its feline muse.
This collaboration demonstrates Hublot's commitment to breaking the mold in the watch industry, where traditional designs often reign supreme. The Big Bang collection has always stood out for its inventive use of materials and striking aesthetics, challenging watchmaking conventions and setting new benchmarks in luxury. Two decades since its debut, the Big Bang has evolved into a symbol of creativity and innovation, leading to multiple industry firsts and an enduring legacy as the first truly iconic watch of the 21st century.
Hublot's new campaign tagline, "Own It," encapsulates the brand's fearless spirit and invites watch enthusiasts to embrace their individuality. By choosing a cat that cannot tell time, Hublot highlights its playful side while remaining true to its luxury heritage. Choupette embodies the confidence and uniqueness that both she and the Hublot brand share, making her the perfect ambassador for this celebration.
Captured by acclaimed photographer Carlijn Jacobs, the campaign is a visual feast of high fashion and Internet culture. It combines striking images with meme-inspired content, a refreshing approach for a luxury brand. Rather than presenting a typical polished image, Hublot offers a self-aware look at luxury that doesn’t take itself too seriously. This innovative strategy engages a younger audience and invites them to partake in the excitement.
The campaign officially launched on May 1, featuring Choupette showcasing the Big Bang 20th Anniversary Red Magic. The spotlight will later shift to other models, including the vibrant Big Bang Tourbillon Automatic Yellow Neon Saxem, elegantly worn by a mysterious figure in a faux-fur coat, and the contemporary Big Bang 20th Anniversary Titanium Ceramic, confidently worn by an athlete in a gym setting. This versatility in presentation illustrates the broad appeal of the Big Bang series.
Julien Tornare, CEO of Hublot, expressed that the Big Bang represents a revolution in watchmaking, combining tradition with modernity. Despite maintaining essential qualities of luxury, such as craftsmanship and attention to detail, Hublot has successfully introduced creative disruption in an industry often limited by its own history.
As the campaign unfolds, it promises to continue engaging audiences with its bold visuals and relevant messaging. By showcasing Choupette alongside innovative timepieces, Hublot not only celebrates the past but also embraces the future of luxury in a way that resonates with diverse consumers.
In summary, Choupette’s involvement in Hublot’s anniversary campaign is more than a clever marketing strategy; it symbolizes the brand's revolutionary essence in the watchmaking arena. This partnership between a pampered cat and a luxury watch brand perfectly encapsulates a modern approach to individuality, creativity, and self-expression in the world of luxury. Hublot confidently encourages fans and followers to join in on the celebration of 20 years of boldness and audacity—all while channeling the charismatic energy of its feline muse.
Topics Consumer Products & Retail）
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