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Lotte's Commitment to Oral Health in Kochi City

On November 7, 2025, a significant partnership was established between Lotte Co., Ltd., Kochi City, and the Kochi City Dental Association, aimed at enhancing the oral health of Kochi residents. This collaboration is not just about dental care; it symbolizes a commitment to improving the overall health and well-being of the community, aligning with the vision of a vibrant and healthy city.

The Collaborative Agreement

The signing of the comprehensive collaboration agreement took place at Kochi City Hall. The event was attended by key figures: Lotte's President and CEO, Mr. Hideki Nakajima, Kochi City Mayor, Mr. Ryuugo Kuwana, and the President of the Kochi City Dental Association, Mr. Shintaro Miyakawa. Together, they reaffirmed their commitment to initiatives focusing on oral health, which is essential for a healthy lifestyle.

Key Focus Areas

the agreement lays out several critical initiatives:

• - Awareness and Education: Promoting oral function and care practices to the community.
• - Event Organization: Planning and managing events that foster oral health awareness.
• - Sports Engagement: Raising awareness of oral health through sports activities.
• - Statistical Projects: Collecting and analyzing data related to oral health and care practices.
• - Disaster Preparedness: Collaborating on oral care support and resources in times of disasters.
• - Additional Initiatives: Any other efforts necessary to achieve the stated objectives.

Lotte aims to leverage its expertise in chewing and xylitol products, which have been its cornerstone since its inception in 1948, to enhance the oral health of the public.

Voices from the Leaders

In his address, Mr. Nakajima emphasized the importance of this partnership in achieving the city's vision of a place where everyone can live healthily. He pointed out that the partnership would focus on age-inclusive initiatives, addressing oral frailty and promoting dental health among people of all ages. Their efforts are designed to directly enhance community health using Lotte's unique strengths.

As a precursor to this official agreement, there have been fruitful collaborations such as the 'Happy Smile Fair' organized by the Dental Association and Kochi City, where Lotte participated. This paved the way for deeper connections.

Lotte's sustainability goals, under its 'Lotte Mirai Challenge 2048', highlight the importance of promoting health through chewing, along with research and educational initiatives related to the health benefits of chewing.

Supporting Disaster Response

Additionally, recognizing the significance of oral health during disaster situations, Lotte plans to provide xylitol-based gum and tablets as essential supplies for disaster victims. This effort involves collaboration with the Dental Association to enhance the support provided to affected individuals.

Understanding Oral Frailty

Oral frailty is a term denoting gradual declines in oral function, which, if neglected, can lead to nutritional imbalances and overall deterioration of health. It is increasingly recognized as a critical early signal of aging. Research has shown that elderly individuals with oral frailty are at a significantly higher risk (approximately double) for future physical frailty, sarcopenia, the need for nursing care, and even mortality.

By addressing oral health proactively, Lotte and its partners aspire to not only extend health spans for the residents of Kochi but also enrich their quality of life, fostering a community empowered by health and wellness.

This strategic collaboration aims to build a healthier future for Kochi City, one bite at a time.