#Japan #Osaka #Nakana Kana #Shisonnu #Chuka Meisai

Revitalization of "Chuka Meisai®" with Nakana Kana

In an exciting twist for fans of Japanese brand Chuka Meisai, a new chapter begins with the launch of its latest ad campaign featuring the much-loved original character, Nakana Kana. Initially made popular in the first installment, this vibrant character will have audiences buzzing once again starting from June 12, 2025.

A Love Affair with Chinese Cuisine

This year marks the 32nd anniversary of Chuka Meisai, a brand under Nippon Ham Co., headquartered in Osaka. In March, the brand unveiled significant improvements across ten products, with six undergoing substantial revamps. Alongside these upgrades, Nakana Kana was introduced to enhance the brand's appeal as a self-appointed honorary spokesperson. This quirky character's love for Chinese cuisine is infectious, setting the stage for an engaging narrative in the series.

Since its launch in 1994, Chuka Meisai has been a staple in many Japanese households. Unfortunately, soaring prices have led to declining sales, prompting a revival strategy that includes a product overhaul. With input from loyal customers regarding ingredient quality and portion sizes, the brand responded by enhancing volume and featuring Nakana Kana to emphasize its unique qualities.

The New TV Commercial

The second installment of the ad campaign, titled "Hito〇ma no Ai" (translated as "The Love of One Effort"), continues the engaging story set in a supermarket, starring Jiro as Nakana Kana and Shinobu Hasegawa as a supermarket clerk. Pivoting around the theme of 青椒肉絲 (Chinjao Rosu), the commercial incorporates a quiz format where Nakana Kana queries viewers about this classic dish. The playful yet thought-provoking nature of the ad plays on words, aiming to stir curiosity about adding personal touches or 'efforts' to meals, representing love for cooking.

The series promises an intriguing plot filled with Nakana Kana’s upbeat personality, featuring witty exchanges with Hasegawa's character. This theatrical representation harnesses the vibrant world of Nakana Kana, making for an enriching viewing experience.

Recipe Highlight: Chinjao Yakisoba

In a special feature, Nakana Kana introduces an easy and delicious recipe using the Chuka Meisai kit to whip up Chinjao Yakisoba. Perfect for busy days, this dish can be prepared in just ten minutes, delivering fresh flavors without hassle.

Ingredients (serves 2-3)

• - Chuka Meisai® Chinjao Rosu: 1 pack
• - Chinese noodles: 2 servings (approx. 300g)
• - Bell peppers: 2
• - Salad oil: 1 tablespoon
• - Salt and pepper: to taste

Cooking Instructions

1. Slice the bell peppers into thin strips.
2. Heat oil in a frying pan and stir-fry the "ingredients" along with the bell peppers for 1-2 minutes.
3. While loosening the noodles, add them to the pan and stir-fry for another minute, seasoning with salt and pepper. Pour in the Chinjao Rosu sauce and mix all ingredients well.
4. Optionally, add red bell pepper for extra color and flavor.

Nakana Kana's Mission

In her role, Nakana Kana aims to restore joy in experiencing Chuka Meisai products amidst rising food prices, a concern shared by consumers. Passionate about cuisine, Nakana Kana advocates for creativity in cooking by sharing her expertise and personal cooking tips.

Conclusion

As part of an impressive rejuvenation effort, Nakana Kana's dynamic return promises to reignite excitement around the beloved Chuka Meisai brand. With ongoing enhancements to recipes and the launch of a more premium ‘Gold’ line, fans of authentic Chinese cuisine can look forward to delicious experiences that pack a flavorful punch. Stay tuned for the new adventures of Nakana Kana and join her on a culinary journey filled with love and creativity on your plate!

Profile

Jiro: Born July 14, 1978, from Aomori Prefecture.
Shinobu Hasegawa (Hasegawa Shinobu): Born August 6, 1978, from Shizuoka Prefecture.
As members of NSC Tokyo school, they formed Shisonnu in April 2006 and have since become widely recognized for their performances, including winning the 2014 King of Contests.

Nakana Kana, born in 1978, has been passionately supporting Chuka Meisai for over three decades, gaining extensive knowledge about the brand and its products. She now oversees the press releases and manages the official X account, actively engaging with fans.

_Join Nakana Kana and the innovative world of Chuka Meisai this June!_