#Japan #Shibuya #Yamashita Honki Udon #Shibuya Anniversary #Japanese Noodle

Anniversary Festival at Yamashita Honki Udon

Yamashita Honki Udon has exciting news for its loyal customers! The popular Japanese noodle restaurant, managed by Garden Co., Ltd., is commemorating two significant anniversaries—8 years for Yamashita Honki Udon Shibuya Namikibashi and 5 years for Shibuya Dogenzaka. To express gratitude to its patrons, the restaurant will hold an Anniversary Festival on October 1st and 2nd.

The Shibuya Namikibashi location opened on October 4, 2017, and quickly gained popularity for its social media-friendly dish: the white mentaiko cheese cream udon. This unique, Instagram-worthy meal attracted a younger audience and contributed to the restaurant's rise in fame. The success led to the opening of the third location, Shibuya Dogenzaka, on October 1, 2020.

During the upcoming Anniversary Festival, customers have a chance to participate in two distinct campaigns designed to celebrate these milestones. The first event on October 1st offers the beloved white mentaiko cheese cream udon at a special price of 980 yen (including tax). This promotion is available to dine-in customers only, and combinations with other discounts and coupons are not permitted.

The following day, October 2nd, will see yet another special offer—an original drawstring pouch available to the first 50 customers at each location who spend a minimum of 1,000 yen (including tax) on food. Again, this offer is limited to dine-in customers and is restricted to one pouch per person.

Restaurant Details

• - Yamashita Honki Udon Shibuya Namikibashi

- Opening Date: October 4, 2017
- Hours: Daily from 11:00 AM to 11:00 PM (last order at 10:30 PM)
- Address: 3-15-8, Namikibashi Building 1F, Shibuya, Tokyo
- Seating: 32

• - Yamashita Honki Udon Shibuya Dogenzaka

- Opening Date: October 1, 2020
- Hours: Open 24 hours
- Address: 2-8-7, Dogenzaka Building 1F, Shibuya, Tokyo
- Seating: 46

About Yamashita Honki Udon

Founded in 2012 by Interview Man Yamashita in Nakameguro, Yamashita Honki Udon is renowned for its commitment to authentic Japanese Sanuki udon noodles. The brand has grown significantly since taking on a license in June 2017 and has now become a self-branded entity. The udon is made from selected wheat, freshly prepared in-house, and features a delightful chewy texture. Their soup base, made from dried kelp and bonito, is carefully crafted using high-quality soy sauce, allowing guests to enjoy a complete dining experience that also includes an array of alcoholic beverages.

Currently, Yamashita Honki Udon operates 20 locations across Japan, with plans for further expansion in the future.

Company Overview

Garden Co., Ltd., established in December 2015, is committed to creating spaces that bring happiness and smiles to those around them. The company is actively involved in both the restaurant and real estate industries. With over 12 successful rehabilitations of businesses through M&A, Garden aims to continue expanding its footprint and will utilize its synergy with the real estate sector to open new locations in prime areas.

As of September 21, 2025, Garden operates 197 restaurants, with 30 of those being franchises.

For more information about the Anniversary Festival, visit their website at Yamashita Honki Udon.